Pointers for succeeding at coding--when it becomes nuanced.
What you need to know about creating & using KPIs.
Why it's worth having--and being--a mentor.
Tips for being a leader who can fuel practice growth.
How women can overcome the "social cost" challenge.
Sponsored Content By Shazeen Ali, OD In the medical profession, experience matters. Taking on fill-in roles after optometry school gave me the...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 30, 2018 Consumers are finding new ways to shop for, and...
The coding & billing rules you need to know.
May 30, 2018 Mentors can help an optometrist start a new practice, learn how to better manage an existing practice, or formulate...
How an OCT can transform a practice's care & business potential.
Whether to specialize, and which specialty to choose.
How one OD made PE work for his patients and himself.
By Tami Hagemeyer, ABOC, FNAO May 23, 2018 There is a collective practice personality you and your staff communicate to patients. Here’s...
How to pull off an effective planning session with staff.
May 23, 2018 Kambiz Silani, OD, director of Beverly Hills Optometry in Los Angeles, demonstrates the cutting-edge technology that he employs in...
Places to save money you might have overlooked.
Tricks to keeping your optical inventory engaging to patients.
How to NOT get overwhelmed by professional demands.
How to measure the effectiveness of social media posts.
May 16, 2018 With Ryan Powell, OD; Brad Byergo, OD; and Brandon Hunter, OD Three ODs at the recent Vision Source Exchange...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 16, 2018 There are more advanced tools looming in the near...
All the good reasons NOT to use advanced technology instead.
Opportunity to improve dry eye care & profitability.
Ideas to help you kick-start optical sales this summer.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 9, 2018 What do your patients think of their time in...
By Charles Shidlofsky, OD, FCOVD May 9, 2018 Patients have diverse lives that go from board room to beach–and sports eyewear should...
Tips for boosting sales of AR lenses.