Ways to create a profitable optical in a managed care environment.
Finding the best contact lenses for your patients.
Story of an office-space purchase and remodeling that transformed a practice.
What men and women practice owners do & don't have in common.
Changes on the horizon for optometry.
Tips for creating satisfied, long-lasting contact lens patients.
Do these things to ensure your optical promotions pay off.
Tips for launching an independent sublease practice.
How to know when discounts will work & when not.
How three ROB contributors made optical sales soar.
Tips for ensuring medical eyecare patients return to you for care.
Best practices to safeguard HIPAA protections.
How to sell sunwear all year--even in January.
Millennial employee self-perceptions are not always accurate.
Tips to optimize coming opportunities.
Strategies that could help you ensure a profitable tomorrow.
How to make high-end frames a sales leader in your optical.
Pointers for investing in a frame mix likely to increase capture rate.
Tips for optimizing telehealth in your practice.
What you have to gain by working in a hospital.
Learn how to manage--and help--anxious patients.
The boost patient financing can give to a dry eye practice.
A fresh approach to the patient journey.
Takeaways from how other countries have responded to online optical sales.
How to help patients & practice by selling more computer glasses.
How to help more patients with digital eye fatigue syndrome.
How to avoid getting into legal peril over HR.