Three business books offer practical advice to improve office processes By Ryan Cazares, OD Dec. 1, 2025 There’s so much to learn...
Proven strategies to increase per-patient revenue.
Understand how to break down and monitor data.
Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...
Don’t be afraid to adjust your schedule to do more in less time By Brittany Schauer, OD Nov. 3, 2025 Everyone thinks...
Stoking strong Ortho-K growth.
Making powerful cost cuts to help propel profitability By Clayton Tyler Boyd, OD, FAAOMS Oct. 8, 2025 When I started seriously looking into...
What patients and clinicians should know about GLP-1s and eye health By Natalie Noble, OD Oct. 8, 2025 GLP-1 receptor agonists (RAs)...
Surpass your fears and take action to see business growth By Nick Lillie, OD Oct. 8, 2025 Upon graduation in 2011, I...
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
How to bill when doctors are not yet credentialed.
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
Adding optometric laser procedures to your practice.
What the best companies can teach practice owners By Vittorio Mena, OD, MS As we head into another school year, I’ve been...
Planning for the new year in early fall By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Sept. 17,...
Growing your daily disposable contact lens patient base By Josie Ziegler, OD Sept. 17, 2025 A few years ago, daily disposable contact...
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
Office remodel powering significant practice growth.
AI assistance in wowing patients.
Creating a plan for long-term financial protection.
Catching and turning around big marketing mistakes.
Access has been expanded to Avulux lenses.
The power of practice post-mortems By Bethany Fishbein, OD Sept. 10, 2025 We deal with issues in our practices every day that...
Tips for avoiding sexual harassment in your practice.
Optimizing virtual employees.
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
New AI resources to aid your patients & practice.