New This Week
Practice-Builder: Treat Ocular Surface Disease
Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, makes a compelling case for ODs treating conditions of the ocular surface—and improving patients’ lives. The population is aging, and dry eye is increasing, while new, efficacious treatment options specifically target conditions. This is part of a special ROB video series: “Opportunities in Medical Optometry.” >>READ MORE>>
Staff Management
Become Practice CEO:
Create an Office that Runs Without You
By Justin Bazan
Create protocols for an office that operates efficiently whether you are on site or not. With technology, you can free yourself to visualize your long-term plan. >>READ MORE>>
Medical Model
Improve Your Diagnosis Communication
By Jeanmarie Davis, OD
Improve diagnosis communication with patients to make treatment and long-term care a greater success. This will result in a loyal patient who will stick with you for treatment.
>>READ MORE>>
Finances
Insurance Credentialing: Path to Practice Growth
By Aaron Lech, OD, FAAO
Enhance your insurance credentials to expand coverage options. Doing so can build your practice as your services become available to more potential patients. >>READ MORE>>
ROB Fast Fact
Your Patients’ Most Common Digital Eye Fatigue Issues?
Over two-thirds (69 percent) of digital media users responding to The Vision Council’s VisionWatch Digital Eye Fatigue special report say they have issues during prolonged use of digital media devices. The most common of these issues is neck and shoulder pain, along with eye strain, which each are experienced by about one-third of respondents. Dry eyes, blurred vision, or headaches are each experienced by about a fifth of respondents.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on the opportunity to serve patients with digital eye fatigue.
In Brief
Management & Business Academy Program Featured at Vision Expo West
The Management & Business Academy (MBA), a business-building program for optometrists that is sponsored by Alcon and Essilor, is a featured program at International Vision Expo West in Las Vegas, NV, this week. Mark Wright, OD, FCOVD, presents “Essentials of Financial Management,” a lecture that draws from a wealth of MBA data and resources. >>READ MORE>>
Do Your Patients Know About Their Sports Eye Injury Risk?
Every 13 minutes, an emergency room in the United States treats someone for a sports-related eye injury. According to the National Eye Institute, eye injuries are the leading cause of blindness in children in America, and most injuries occurring in school-aged children are sports-related. The results of an eye injury can range from temporary to permanent vision loss. For these reasons, Prevent Blindness America has named September Sports Eye Injury Awareness Month. >>READ MORE>>
ROB Poll Results
Most Important in New Office Space? Readers Say It’s Location, Location, Location
Asked what is most important when searching for new office space, 89 percent of readers say it’s simple–“location, location, location.” Five percent say they most value the ability for a large optical shop and reception area, while another 5 percent say the option of adding additional exam rooms is at the top of their list.
