New This Week
Develop a Specialty in Vision Therapy
Neil Draisin, OD, FCOVD, of Draisin Vision Group in Charleston, SC, recommends developing a specialty in vision therapy as a satisfying and differentiating optometric service–and as a practice builder. He located his vision therapy center at the front of his office so that patients notice it on the way in and ask about it. Many patients become interested once they learn about the benefits of vision therapy. >>READ MORE>>
Frames
The Purchase Tipping Point: Eyeglasses Warranty
By April L. Jasper, OD, FAAO
Featuring a warranty on eyeglasses can give your patients the confidence to make that next purchase–or second-pair purchase. The right warranty policy costs your practice little yet results in increased patient satisfaction. >>READ MORE>>
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Software Solutions/EHR
EHR-Enabled Co-Management: Improving Patient Care
By Ian Lane, OD
Integrating your electronic health record system with the EHR of other healthcare providers enables you to improve the patient care you provide. Benefits include greater reliability and efficiency for doctors and enhanced safety and convenience for patients.
>>READ MORE>>
Coding and Billing
Use Your Practice Management System for Electronic Claim Filing
By Lori Palmer, OD
Utilize your practice management system to facilitate coding and billing. Then, to maximize this function, file your claims electronically. >>READ MORE>>
ROB Fast Fact
Discomfort: Leading Cause of Contact Lens Dropouts
Focus on keeping your contact lens patients’ eyes both healthy and comfortable–if you don’t want them to dropout. If they do dropout it is unlikely they will give contact lenses another try, according to Jobson Research’s latest Contact Lens Insight Survey. Discomfort (40.8 percent) was the most frequently stated reason that people stopped wearing contact lenses. Some 72.3 percent of respondents said they will “probably not” or “definitely not” return to wearing contact lenses. Of those who are “very” or “fairly” likely to return to wearing contact lenses in the future, 30.1 percent say they will probably do so within the next six months.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on creating long-term contact lens-wearing patients.
In Brief
Essilor ECP University Adds New Courses to Its Online Catalog
Essilor of America announced the addition of new courses to ECP University, an organization designed to help doctors, eyecare practice owners and managers grow their practices by providing education solutions through in-person training, distance learning and online training. The new courses offer comprehensive training for front desk professionals at eyecare practices.
>>READ MORE>>
Solutionreach Adds Patient Video Survey Service
Solutionreach has developed a video survey service, SR Video, which enables an eyecare practice to capture patient feedback and share it online. When a patient stops at the front desk following their appointment, the receptionist or office manager asks them if they would like to record a brief video testimonial. If the patient agrees, they can verbally answer a few questions while SR Video records their answers on a video camera that is either located in the computer or can be plugged into it. SR Video automatically locates any video feed connected to the computer, web cam or not. SR Video will also automatically use the computer’s or camera’s internal microphone for sound. >>READ MORE>>
ROB Poll Results
What Keeps Patients Comfortable: Short Wait Times and Stellar Staff, Readers Say
Asked what they most focus on to keep patients comfortable in their office, 50 percent of ROB readers say they focus on short-as-possible wait times in the reception area prior to appointments. Another 50 percent say patients are most kept comfortable by their friendly, caring and efficient staff.
