D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., provides strategies and language to help staff to reach higher than just doing their job. A focused, motivated staff enables patients to best present themselves to the world. The staff helps a patient to acquire a new look that aids in their self-confidence. Further, an optician doesn’t just make eyeglasses; they fabricate eyewear that serves as a finely crafted trophy that a patient will appreciate and value. The OD must set an example in providing great eyecare, and staff will follow their example in maintaining a quest for the best.
