New This Week
Engage Staff with Open-Book Management
Gina Wesley, OD, MS, FAAO, has “opened her books” to staff and boosted engagement and motivation. Show staff how revenues and expenses play out in making a practice profitable and sustainable and their jobs secure. >>READ MORE>>
Marketing
Recall Your Patient Recall System
By Scott Huffer, OD, FAAO
Spur practice growth with an effective recall system. See techniques to draw current patients and reactivate patients who haven’t been to the practice in a while. >>READ MORE>
Practice Management
Eight Steps to Successfully Start a Practice Cold
By Maria Higgins, OD
Starting a practice cold–and succeeding–requires a careful plan. Calculate eight critical financial factors to realize your vision of ownership. >>READ MORE>>
Patient Experience
Engineer Staff Work Flow for Practice Profitability
By Robert L. Bass, OD, FAAOPatients tend to allocate an hour for a visit. Go long on your exam, and there’s no time for the optical. Engineer staff work flow to keep patients moving and purchasing. >>READ MORE>>
ROB Fast Fact
Practice Growth Opportunity: Serve the Needs of Glaucoma Patients
You have an opportunity to diagnose and help patients control the progression of glaucoma. In the U.S., more than 120,000 are currently blind from glaucoma, accounting for 9-12 percent of all cases of blindness, according to the National Institutes of Health, and presented by the Glaucoma Research Foundation.
Click HERE for guidance on how to prepare your practice for the coming influx of glaucoma patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
IDOC Adds Personalized Account Management to Member Services
IDOC announced a new structure within its member services department that will provide every IDOC member with a dedicated account manager assigned to their practice.
>>READ MORE>>
HOYA Launches Series for Independents on Retailing Premium Single-Vision Lenses
Hoya Vision Care announced “Putting Laboratory Programs in Play at Your Practice,” a paper designed to help independent practices implement the tools offered by their laboratory. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I grow my medical eyecare services?Medical eyecare services are a cornerstone of growth for most modern optometric practices. Here is how three ROB contributors are successfully enhancing the medical eyecare they provide.
Practice Solution
- Make Serving Low Vision Patients a Practice Builder
- Invest in Technology to Grow Your Dry Eye Services
- Build Your Medical Eyecare with New Eyecare Drugs
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
