New This Week
TAYE: Join a Campaign and Generate Exams
Think About Your Eyes is tracking exams and revenues generated from a newly launched consumer ad campaign. See how listing on the TAYE doctor locator can pay off in increased patients, fees and sales to your practice. >>READ MORE>>
Doctor-Patient Relations
Telemedicine Works for Patients–and Practices
By David I. Geffen, OD, FAAO
Telemedicine offers compelling benefits to consumers, and there also are advantages for eyecare practices that get into it early. New programs facilitate telemedicine, while ensuring HIPAA-compliant security. >>READ MORE>
Practice Management
Help Patients with Reading Disabilities to Succeed
By David Bloch, OD
Reading disabilities are increasingly recognized, especially among children. A new practice-building program lets you help those whose reading disabilities once held them back to succeed in learning and life. >>READ MORE>>
Sponsored Content
Expand Your Practice & Profitability with AOAExcel & Bank of America
By Nick Rulli, Sales Division Manager, Bank of America Practice SolutionsAOAExcel, with Bank of America, is just the team you need to expand your practice and increase profitability. We have comprehensive financing options for optometrists that can help fuel your practice’s growth. >>READ MORE>>
ROB Fast Fact
Practice Growth Opportunity: Serve the Needs of Glaucoma Patients
You have an opportunity to diagnose and help patients control the progression of glaucoma. In the U.S., more than 120,000 are currently blind from glaucoma, accounting for 9-12 percent of all cases of blindness, according to the National Institutes of Health, and presented by the Glaucoma Research Foundation.
Click HERE for guidance on how to prepare your practice for the coming influx of glaucoma patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
IDOC Adds Personalized Account Management to Member Services
IDOC announced a new structure within its member services department that will provide every IDOC member with a dedicated account manager assigned to their practice.
>>READ MORE>>
HOYA Launches Series for Independents on Retailing Premium Single-Vision Lenses
Hoya Vision Care announced “Putting Laboratory Programs in Play at Your Practice,” a paper designed to help independent practices implement the tools offered by their laboratory. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I grow my medical eyecare services?Medical eyecare services are a cornerstone of growth for most modern optometric practices. Here is how three ROB contributors are successfully enhancing the medical eyecare they provide.
Practice Solution
- Make Serving Low Vision Patients a Practice Builder
- Invest in Technology to Grow Your Dry Eye Services
- Build Your Medical Eyecare with New Eyecare Drugs
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
