New This Week
Improve Third-Party Reimbursement with Medical Eyecare
Paul Klein, OD, of Broward Eye Care in Fort Lauderdale, Fla., expanded his medical eyecare services–and increased reimbursements from third-party payers. Two keys: Invest in instrumentation, and get on many plans but eliminate plans that are least profitable. >>READ MORE>>
Staff Management
Delegate Tasks to Staff for Greater Efficiency and Profitability
By Gina Wesley, OD
Delegate tasks to staff—then spend those freed-up hours serving patients and generating revenues for the practice. Here are top exam and administrative tasks to offload. >>READ MORE>>
Digital Strategy
Increase Patient Exams with an Easy-to-Use Web Site
By Alan Glazier, OD, FAAO
A web site with easy-to-find practical information puts fannies in exam chairs. Site visitors should readily find your location, see the services you provide–and easily schedule an appointment.
>>READ MORE>>
Medical Model
New Revenue Stream: Lubricating Eye Drops
By Jason Schmit, OD
Offer lubricating eye drops as part of a treatment plan for dry eye and LASIK co-management patients. Patients enjoy convenience and avoid brand confusion at retail outlets, while your practice adds a new revenue stream. >>READ MORE>>
ROB Fast Fact
Too Many Top-Name Brands on Your Frame Board?
When asked directly, without any prompts or the ability to examine specific frames, most eyeglass wearers (53.1 percent) reported that they are not willing to spend extra money for a pair of eyeglass frames that are produced by a top-name designer, according The Vision Council’s VisionWatch Fashion vs. Function Eyewear Report . This is similar to other findings in previous Vision Council research efforts, as well as the results from the 2008 Fashion and Function Study. Approximately 11.1 percent of all eyeglass wearers reported that they would “definitely” be willing to pay extra money for a pair of frames produced by a top-name designer and just over one-third (35.7 percent) would “possibly” be willing to pay extra for a pair of frames produced by a top-name designer.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on improving frame board inventory management.
Thousands of Students Receive Free Vision Screenings by EyeMed Vision Care and Luxottica Employees
As many as 94 percent of children with reading problems have reduced visual skills that can impede their ability to do well in school, according to the American Optometric Association. This school year, more than 200 EyeMed Vision Care associates participated in Cycle of Sight, a charitable program that partners with schools in greater Cincinnati to provide free vision screenings, exams and new eyeglasses to children in need. >>READ MORE>>
Check Your Chances of Reaching Your Goals this Year
We’re nearly three months into 2012. How are you doing on reaching the optometric business goals you set for yourself in January? The Williams Group is offering a complimentary assessment to determine how good you are at focusing on the tasks that will grow your practice. >>Click HERE to register to receive this free assessment>>
ROB Poll Results
The Top Way You Stay Connected to the Optometric Profession? Optometric Publications
Asked about the top way they stay connected to the optometric profession, 40 percent of ROB readers said optometric publications do the trick for them. Thirty percent stay connected by joining social networking groups such as on Facebook and LinkedIn, while 20 percent maintain a connection by attending optometric conferences and expos. Ten percent organize their own get-togethers with peers outside the confines of any group.
