Practice Management
Insights to Impact
Impact of pandemic A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the...
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43Six Smart Staffing Strategies
Six repeatable staffing strategies to hire faster, fairer and scale your growing practice By Eric Hammond, OD April 7, 2026 With our...
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76Elevate Your Practice Visibility With Creative Cross-Promotion
A guide to local market synergy By Pamela Miller, OD, FAAO, JD, FNAP March 31, 2026 We often forget our practices are...
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118The 92137 Code: 2026 Coding Updates
Understanding CPT code 92137 By Peter Cass, OD March 11, 2026 As retinal imaging technology continues to advance, optical coherence tomography angiography...
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416Handling Employee Terminations and Disciplinary Actions in Optometry Practices
Best practices for legally sound employment actions Stuart Oberman, Esq. March 11, 2026 Employee terminations are among the most sensitive and legally...
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116CEO Mindset Part 3: Define Your Culture
Define your culture, develop your competitive advantage By Nick Lillie, OD March 3, 2026 I believe you need a solid foundation to...
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31936% Revenue Growth After Rebrand: Marketing Reconnects Patients
Sponsored Content Fresh rebrand and marketing brought patients—and profits—back March 2, 2026 Stephanie Yoshimura, OD, and Rebecca Kennedy, OD, were colleagues for...
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446Understand Your Team to Put People in the Right Seat
Productivity tool helps you understand your team for the biggest impact By Ted McElroy, OD Feb. 26, 2026 Have you ever found...
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378Remote Assistants: Practical Training Guide for Phone Team
A week-by-week strategy for training remote assistants–plus many other important details By Angie Becker, CPO, ABO Feb. 20, 2026 Once you’ve hired...
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443Part One: The Tale of Two Milestone Celebrations
Sponsored Content 35 Years of Care: Built With Clear Vision and Strategic Support By Ansel Johnson, OD Feb. 3, 2026 Business ownership...
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388Part Two: The Tale of Two Milestone Celebrations
Sponsored Content Celebrating 10 Years and the Network That Made It Possible By Beth Seidman, OD Feb. 3, 2026 I opened the...
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510Remote Assistants: Master Successful Hiring
Hiring strategy is the first step in having success with remote assistants By Angie Becker, CPO, ABO Feb. 2, 2026 When we...
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1.3K2026 Coding Updates: The G2211 Code
Code G2211: What you need to know for proper and appropriate use By Peter Cass, OD Jan. 20, 2026 As billing and...
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778Creating a Legally Compliant Employee Manual for Your Optometry Practice
Handbook essentials aligned with EEOC, NLRB and ADA By Stuart Oberman, Esq. Jan. 9, 2026 An employee manual is one of the...
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358When to Keep or Cut an Insurance Plan
Evaluating the impact of insurance plans to make change in your business Jan. 5, 2026 By Brittany Schauer, OD When I purchased...
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484One Trusted Partner: Quality Products, Easy Marketing and $18K Saved
Sponsored Content Reliable marketing partner brings many benefits to established practice Jan. 5, 2026 Defiance Optometric Group has a longtime history in...
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741CEO Mindset Part 2: Delegate Confidently With Efficient Systems
Empower your staff when you delegate with efficient systems By Nick Lillie, OD Dec. 22, 2025 I have worn many different hats...
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760Untapped Talent: Why Friends and Patients Might Make the Best Hires
Are the best hires for your practice right in front of you? By Jessica Licausi, OD, FAAO, FOVDR, and Miki Lyn Zilnicki,...
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322Be More Efficient With Productive Systems
Three business books offer practical advice to improve office processes By Ryan Cazares, OD Dec. 1, 2025 There’s so much to learn...
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494Focused Marketing Strategy Delivers 14.2% Revenue Growth
Sponsored Content Strategic marketing initiative delivered when practice needs it most Dec. 1, 2025 When the former owner of Sea View Optometric...
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2.6KUnlocking Profitability: How I Increased Revenue Per Patient to $1,562
Proven strategies to increase per-patient revenue.
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1.3KKnow Your Numbers: Track KPIs to Hit Goals
Understand how to break down and monitor data.
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5.2KWhat Eye Care Demand & Optical Industry Numbers Say About Your Future as an Independent OD
Numbers-based look at the future of independent optometry.
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3.0KThe Most Important Practice Metric
A metric essential for you to track. By Laurie Sorrenson, OD, FAAO Jan. 17, 2024 Remember that article I wrote about my...
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588Host Effective Offsite Training Without Breaking the Bank
Effective offsite training boosts staff engagement, impacts the bottom line By Matthew Ward, OD When was the last time you stepped away...
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772Getting the Whole Team on Board With Advancing Technology
Sponsored Content By Mike Rothschild, OD, and Amanda Lee, OD Nov. 17, 2025 We believe the future of eye care depends on...
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711Boost Optical Sales With a One-Day Annual Frame Sale
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
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466Do More in Less Time: Boost Morale and Efficiency
Don’t be afraid to adjust your schedule to do more in less time By Brittany Schauer, OD Nov. 3, 2025 Everyone thinks...
