Tips for building a vision therapy niche.
By Carla Gasparini, OD Sept. 12, 2018 A practice housed within a corporate sublease guarantees foot traffic and many inquiring about exams....
Sponsored Content By Peter J. Cass, OD August 29, 2018 The more you know about your practice’s financial performance, the better you...
Tips on making each practice location suit the particular patients who visit it.
Key ways your practice could soon grow.
The impact your decisions have on your patient care & profitability.
By ROB Editors July 18, 2018 A special presentation, Defining the Future of Optometry, was presented at Optometry’s Meeting in Denver in...
How to predict the behavior of your staff & patients--and yourself.
Guide to starting a practice cold.
By Stacy Hu, OD, MS, FAAO May 30, 2018 Complying with HIPAA privacy rights is important for your patients’ sake, and for...
By Charles Shidlofsky, OD, FCOVD May 9, 2018 Patients have diverse lives that go from board room to beach–and sports eyewear should...
Working with practice partners to get it all done--well & profitably.
A way to give your coding and billing process a boost.
Strategies that could help you ensure a profitable tomorrow.
By Daniel J. Vargovick, OD April 4, 2018 Improving the recall of all patients is essential to providing good care and increasing...
Millennial employee self-perceptions are not always accurate.
Tips for making more out of your practice's day.
How to know when discounts will work & when not.
A couple key changes to make to your practice.
The benefits of formalizing your practice's management structure.
The technology you need to manage from afar.
Is there a new "threat" to optometry?
What it takes to grow a pediatric practice.
What men and women practice owners do & don't have in common.
By Jennifer Lyerly, OD Feb. 14, 2018 The medical eyecare and refractive services you provide safeguard patient vision and improve quality of...
The financial argument for joining a regional alliance.
How to protect patients & staff when bad weather hits.