Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, believes that optical dispensaries can harness opportunities with luxury eyewear. Manufacturers of high-end accessories brands–like Chanel, Prada, and Judith Lieber–run major consumer ad campaigns for luxury handbags priced in the thousands of dollars. Fashion-conscious consumers who know and value these premier brands are excited to access the same brands in eyewear. Compared to the lofty handbag prices, the eyewear is perceived as a relative value.
