Jay Binkowitz, president of GPN, producer of THE EDGE, and partner in American Eyecare in Astoria, NY, presents the first in the...
3.8K
Elements of a Successful Trunk Show
Evan Kestenbaum, MBA, of Optix Family Eyecare Center in Plainview, NY, believes that a successful trunk show should feature a top-selling brand...
2.5K
Power Up Your Optical Dispensary, Part IV: Reading the Mindset of the Patient as Consumer
When patients reach the dispensary, says Mark Hinton, of eYeFacilitate, try and see them as consumers with individual concerns. Get inside their...
3.3K
Power Up Your Optical Dispensary, Part III: “Personnel Sets Us Apart”
Mark Hinton, of eYeFacilitate, says language makes a difference. How you refer to your staff—and how they view themselves—is critical to practice...
2.9K
Power Up Your Optical Dispensary, Part II: “Be the Expert”
Mark Hinton, of eYeFacilitate, shows optical dispensary staff how to be experts and not order takers. The key is to listen to...
5.2K
Add a High-End Frame Line to Attract Upscale Customers
Evan Kestenbaum, MBA, of Optix Family Eyecare Center in Plainview, NY, added the Judith Leiber frame line to attract more upscale shoppers...
3.0K
Power Up Your Optical Dispensary, Part I: “Why Are We Here?”
Mark Hinton, of eYeFaciltiate, poses a key question for dispensary staff: "Why are we here?" Simple answer: "to serve a patient's needs."...
2.7K
Host a Fashion Frame Expo
Shawn Curtner, assistant clinic director, The Ohio State University College of Optometry, involves the school's optometry students in hosting biannual fashion frame...