Jay Binkowitz, president of GPN, and Evan Kestenbaum, chief information officer of GPN, discuss aspects of “scoreboarding” as a simple and low-cost way to motivate staff to a higher level of sales performance. Tracking is key to sales performance–and it is more effective when you make it visual by displaying benchmarks prominently in your staff area. This motivates staff members to participate in healthy competition that spotlights the high sale for the week or the high multiple-pair sales for the week. Be sure to reward personnel when they set new sales highs.
