By ROB Editors Feb. 8, 2023 Dry eye is a greatly under-diagnosed condition. Many of your patients are waiting for you to...
By ROB Editors Feb. 1, 2023 You can have the greatest medical eyecare instrumentation and the most beautiful optical, but if your...
A new company that aims to support independent ECPs.
A new tool to help you fit Ortho-K lenses.
Jan. 25, 2023 The right lenses can create go-to glasses that patients live in. The wrong lenses can result in an immediate...
What the latest numbers tell us about the growth of women in optometry.
What the FDA says pre-LASIK patients should know.
By ROB Editors Jan. 18, 2023 The contact lens area of independent practices can be challenging, with practices competing against online retailers,...
New guidance on which myopia management is best for which patients.
A new retinal camera that could help build medical eyecare services.
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
New insights on how consumers buy eyewear.
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
What AI has in store for healthcare in 2023.
The possible cognitive benefits of cataract surgery.
The factors that will decide if patients choose you.
A surprising way an OD may be able to help reduce need for opioids.
Your top challenges & practice developments.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 21, 2022 There are many pressures currently on practices. Here is...
The benefits information patients need from you.
New professional resource to help you better serve keratoconus patients.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 14, 2022 Launching and growing an independent practice is highly challenging....
Why & how to take additional care when coding these days.
A gift guide created by your peers in the optical industry.
Independent Strong professional editor receives recognition from the optical industry.
A new virtual health endeavor from Amazon.
An unexpected possible negative effect of HIPAA forms.