HOYA Vision Care recently commissioned a consumer research study to test market messaging options with eyecare patients. “Strategies for Keeping Purchases at Independent Practices: Prescribing for Blue Light Overexposure” summarizes the research findings and offers independent ECPs easy-to-implement tactics.
The science behind HOYA’s product development is complex; however the benefits to patients are very concrete. HOYA’s customers, independent ECPs, need tools to share the environmental concerns we have in our society today and then prescribe a solution to their patients. People have very real, chronic symptoms brought on by over-exposure to blue light and, together with the doctor, they can be helped. The study HOYA conducted, results and tools are designed to help ECPs serve their patients, as well as build their individual brands.
Respondents in the study shared with HOYA:
1. They had either never heard of blue light or only associated it with sleep patterns, rather than eye health
2. Acknowledged that blue light can cause macular degeneration, though such terms were viewed as scare tactics
3. They would listen to their eye doctor’s recommendations with regard to blue light protection
4. News articles and medical studies helped validate the information they were presented
5. They are seeking good value, which doesn’t always mean lowest price
The results of the study are summarized in the report and go into details on how to utilize the exam as an opportunity to present the issue of blue light with patients. Practical tips, data points and lifestyle questions are just some of the tools provided. In addition, there is a section that outlines when offering HOYA lenses and treatments such as Sync and Recharge, the first AR treatment to offer blue light filtering, would be most beneficial.
Copies of “Strategies for Keeping Purchases at Independent Practices: Prescribing for Blue Light Overexposure” are available through your HOYA Territory Sales Manager or via HOYA’s social media channels including its weekly e-newsletter, “Your HOYA Minute.”
