The Vision Council secured a broadcast segment on KVUE ABC Austin Midday – an afternoon news and lifestyle show, garnering 21,368 viewers –earlier this month as part of its South by Southwest (SXSW) presence to share its blue light, digital eye strain and lens technology messaging. The Vision Council reports reaching at least 2,630 attendees at its health lounge at SXSW.
Jenn Falik, style expert and official ambassador of The Vision Council’s blue light/digital eye strain consumer outreach campaign, made an appearance at Austin Midday to discuss the harmful effects of blue light on the eyes, the causes and symptoms of digital eye strain and the lens technology solutions available. She encouraged viewers to visit an eyecare provider for an annual eye exam, to discuss their digital device usage and to obtain a pair of frames with lenses to suit their specific eye health needs.
To further illustrate the message that lenses with blue light-filtering and anti-glare properties can be incorporated into any pair of frames – so style doesn’t have to be sacrificed for eye health – Falik showcased glasses from Eyewear & Accessories Division members ClearVision Optical, Kenmark Group, Marcolin Group and WestGroupe, as well as Sunglass & Reader Division members FGX International, GUNNAR and Shwood Eyewear. The glasses were outfitted with lenses from Lens Division members Essilor, Hoya and Sutherlin Optical.