June 4, 2026 The Vision Council reports that, following the U.S. Supreme Court’s February decision limiting presidential authority under IEEPA, Section 122...
May 19, 2026 The Vision Council today announced that registration is now open for the 2026 Lab Leadership Forum, the organization’s signature...
Get involved with the 2026 National Sunglasses Day campaign May 13, 2026 The Vision Council Foundation is calling on eyecare providers, optical...
May 6, 2026 On May 5, The Vision Council, the national trade association for the optical industry, testified before the Office of...
Collaboration focuses on elevating the message of vision health and expanding access to essential eye care education March 19, 2026 EyeMed Vision...
ECPs saw a stronger second half of 2025, according to new report from The Vision Council March 6, 2026 Today, The Vision...
Webinar addresses implications of ruling and shift in tariff policy Feb. 26, 2026 In response to the U.S. Supreme Court’s 6-3 decision...
Optical leaders underscore the impact of tariffs on patients, independent eye care practices and access to essential vision care Jan. 23, 2026...
Research explores consumer vision care priorities from the end of last year Jan. 16, 2026 Today, The Vision Council released new research...
Sensitively interacting with parents of first-time glasses wearers By Laurie Sorrenson, OD, FAAO Oct. 1, 2025 After talking to my colleague and...
Insights into consumer spending in eye care.
The latest news on impact of tariffs.
How exactly you're using AI.
Keeping up with ever-changing tariffs.
Private equity By Vittorio Mena, OD, MS April 23, 2025 Like nearly every life decision, the answer to whether you should sell...
Eye care providers share feelings about their business.
Insights into the impact of tariffs and reciprocal tariffs.
Managed vision care consumer survey results
Tariffs impacting the optical industry.
How robust is the optical industry in the U.S.?
How consumers prioritize & optimize eyecare.
HealthX Ventures seed investment in Optical X Inc.
Trump administration tariffs' impact on optical industry.
ECPs share how their practices are currently doing.
Insights into the latest trends in eyewear purchasing
Insights into what your low vision patients are going through.
New findings about sports sunglasses usage preferences.