ROB Archives

Oct. 26, 2016

New This Week

Grow Your Practice with Hyper-Local Social Media

Alan Glazier, OD, FAAO, tells how “hyper-local” social media, with new marketing tools from Facebook, Google and Yelp, can connect you with local people and fill your exam chairs. Further, new dashboard analytics systems can help you refine your marketing efforts and accelerate practice growth. >>READ MORE>>

Diagnostic Instrumentation

New Instruments are a Practice Builder: Compute their ROI


By Aaron Neufeld, OD
High-tech instruments elevate the care you provide, and build value with patients. But they are a major expense. Crunch the numbers to see which instruments to acquire–and when. >>READ MORE>

Practice Metrics

Track & Grow Your Revenue-Per-Comprehensive Exam


By Rachael Click, OD
Revenue-per-comprehensive exam is an essential marker of practice profitability. See how your practice compares to national norms–and what steps to take to increase your revenue with each exam.
>>READ MORE>

Staff Management

Cross-Train Staff for Consistent, High-Level Patient Care


By Dave Anderson, OD

Cross-training employees ensures consistency in the high level of care and service you provide. Make sure that a patient’s experience in your practice never suffers from a staff member’s absence. >>READ MORE>>


 

ROB Fast Fact

Salary Growth Opportunity: Practice Ownership vs. Employment


Practice ownership continues to be the path to greater financial gain for optometrists, Jobson Optical Research’s 2016 ECP Compensation study shows. The average compensation reported for employed optometrists was $108,673.

The average total compensation of optometrists who are owner/partners for 2015 was reported as $142,136.The compensation for this group would include any salary they may have assigned themselves.

Click HERE for guidance on your best route to a high-salaried career in optometry from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

New App Automates Patient Check-In Process

First Insight Corp. is releasing a new patient Check-in App for the iPad that integrates with the company’s MaximEyes software. >>READ MORE>>

ABB Optical Group Unveils New Web Site

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ABB Optical Group has unveiled a new web site designed to enhance the online customer experience.
>>READ MORE>>

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