Uncategorized

Nov. 2, 2016

New This Week

3D Customized Eyewear is Here

Barry E. Santini, ABOM, has added a new system to take a 3D scan of a customer’s face and generate anatomically customized eyeglass frames from a 3D printer. The result is outstanding accuracy in fit and a high-tech wow factor. >>READ MORE>>

Frames

Elevate Your Opticians to Style Consultants


By Maria Higgins, OD

Opticians who transition from technicians to style consultants offer personalized service that maximizes optical sales. See how your staff can upgrade their stylist skills. >>READ MORE>

Staff Management

Increase Profits by Adding Staff: Tips on Timing & Recruitment


By Peter J. Cass, OD

Adding employees can boost overall profitability–when the timing is right and the selection process is efficient. Learn key steps to hire well. >>READ MORE>

Co-Management

Build Relationships to Profit with Co-Management


By Gina Wesley, OD, MS, FAAO

Under health care reform, ODs are part of a patient’s wellness team. Build relationships with local MDs to increase your services and profits.
>>READ MORE>>

ROB Fast Fact

Market Opportunity: Tell Patients You Treat Dry Eye Symptoms


You have the opportunity to let patients know the symptoms that may indicate dry eye. Most adults with dry eye symptoms (57 percent) responded that they wished they had spoken to an eyecare professional sooner, according to The National Eye C.A.R.E. Survey conducted by Harris Poll on behalf of Shire.

Click HERE for guidance on how to best educate your patients about dry eye from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

New Subjective Self-Refracting Technology

Vmax Vision is introducing the Voice Activ Subjective Refractor (VASR). A patient self-refracting instrument, VASR incorporates the advanced features of Vmax’s Perfectus, which combines a wavefront autorefractor with subjective point spread function (PSF) refraction. >>READ MORE>>

VSP Optics Group Launches Blue Light Reduction Coating

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VSP Optics Group is launching TechShield Blue, a next-generation anti-reflective (AR) coating that reduces blue light exposure while maintaining the natural transmittance of light across the rest of the visible spectrum.
>>READ MORE>>

 

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