New This Week
Discuss Eyewear in Fashion Terms
Bridgitte Shen Lee, OD, talks to patients about their “eyewear wardrobe.” Multiple pairs of eyewear and contact lenses should be thought of just as multiple fashion items and accessories are needed to meet lifestyle needs and fully express a personal style. >>READ MORE>>
Practice Management
New Practice Model: VT-Based, No Optical
By Miki Lyn D’Angelo, OD
Two young ODs looked at a start-up in a saturated market and chose a new practice model: VT-based, no optical. They kept costs low while developing local connections to gradually build up referrals.
>>READ MORE>
Staff Management
Fund Your Staff’s Optical Education
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
Build your staff’s skills by sponsoring their optical education. The expertise they gain enhances the care you provide and yields practice stability. >>READ MORE>
EHR/Software Solutions
Three Ways to Enhance Patient Care with EHR Software
By Ian Lane, OD
A cloud-based EHR system can streamline office workflow, save patients time, and enhance care. Learn how to optimize multiple practice benefits with your EHR. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Prevail Over Online Competitors
Some of your patients are more likely to purchase eyewear online than others, says The Vision Council VisionWatch 2015 Internet Influence Report. The groups more likely to use the internet for different functions when shopping for their last pair of eyewear are also the groups more likely to directly purchase eyewear online. In particular, women, younger Americans, Americans with relatively high incomes and Americans who use the internet when shopping for general retail goods all are more likely than other groups to have directly purchased eyewear online within the past six months.
Click HERE for guidance on how to best present eyewear online to your patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Digital Vision Screener to Improve Patient Flow
Stereo Optical has introduced Optec Plus, an all-in-one digital vision screener designed to enable quick, thorough and repeatable results in the pre-test room, saving time in the exam lane and improving patient flow.
>>READ MORE>>
Oakley Debuts Smart Eyewear for Sports Training
Luxottica and Intel have developed a smart eyewear called Radar Pace, which features a real-time voice activated coaching system. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve the patient experience in my office?Your practice won’t grow if your patients aren’t satisfied–even happy–with the experience they have in your office. Here is how three ROB contributors have enhanced their patients’ experience in their practice.
Practice Solution
- Create an Office that Engages the Patient’s Five Senses
- Deliver Patient-Friendly Experiences that Build Loyalty
- Evaluate Your Office Environment from Your Patient’s Perspective
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
