The Battle for Optical Sales is On: Local Eye Care Professionals vs. E-Commerce

Dec. 17, 2020

A recent webinar sponsored by Sunbit, and presented by Review of Optometric Business, showed attendees how to better compete with online retailers, so ODs can improve eyewear capture rate. Webinar attendees learned about the two things independents can do to win the battle for optical and generate more business: Borrowing from e-commerce trends to modernize your in-store patient experience and improve your capture rates, and how to lean into the competitive advantage of old-fashioned human-to-human relationships.

To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.