The Technology Reducing No-Shows & Enhancing Patient Engagement Sponsored Content By Alex Martin, OD April 30, 2025 We’re always looking for ways...
Qualities of a great optician.
Glasses warranty system By Laurie Sorrenson, OD, FAAO April 2, 2025 Many optometry offices offer warranties, typically included in the price of...
Capturing more sales before they walk out the door.
Contact lens purchase factors & consumer search trends.
Prejudging patients' ability to purchase high-value eyewear.
How robust is the optical industry in the U.S.?
Enhancing patient engagement & eyewear sales.
New insights into how ODs invest in frames.
HealthX Ventures seed investment in Optical X Inc.
Optometry patient retention and sales strategies.
Optical profitability strategies.
Creating raving fans in optometry through "Emotional Service."
Strategies for independent ODs to grow your business.
Learning the value of premium eyewear.
Increasing sales with low-to-no cost strategies.
Insights into the latest trends in eyewear purchasing
Creating a sales-friendly optical shop.
B2B expansion news at Zenni.
Three winning additions to an independent practice.
Details on the news that a mega-retailer will shutter its health centers.
How a customer-service focus helped launch LensCrafters.
The latest news on Warby Parker's growth.
A major competitor of independent ODs continues to expand.
Insights into the growth of top U.S. optical retailers.
Single-vision spectacle lenses that wow patients.
Jan. 25, 2023 The right lenses can create go-to glasses that patients live in. The wrong lenses can result in an immediate...