The latest on optical market trends.
Improved resource for private practices.
Insights into consumer spending in eye care.
Exactly what to do to sell more plano sunwear.
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
Empowering your opticians.
New online eyewear shopping destination.
Turning vendor reps into your practice's best friends.
Creating a highly profitable optical.
Making the most of outside prescriptions.
Reducing no-shows & enhancing patient engagement.
Glasses warranty system By Laurie Sorrenson, OD, FAAO April 2, 2025 Many optometry offices offer warranties, typically included in the price of...
Capturing more sales before they walk out the door.
Contact lens purchase factors & consumer search trends.
Qualities of a great optician.
Prejudging patients' ability to purchase high-value eyewear.
How robust is the optical industry in the U.S.?
Enhancing patient engagement & eyewear sales.
New insights into how ODs invest in frames.
HealthX Ventures seed investment in Optical X Inc.
Optometry patient retention and sales strategies.
Optical profitability strategies.
Creating raving fans in optometry through "Emotional Service."
Strategies for independent ODs to grow your business.
Learning the value of premium eyewear.
Increasing sales with low-to-no cost strategies.
Insights into the latest trends in eyewear purchasing