All optical retail Articles
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370Frames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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414News Briefs ArchiveNew Survey Findings: Generational Differences in Eyewear Purchasing
Insights into the latest trends in eyewear purchasing
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1.0KFramesHow We Created an Optical with 20-25% Annual Sales Growth Since 2015
Creating a sales-friendly optical shop.
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1.6KNews Briefs ArchiveZenni Optical’s New B2B Platform Partners
B2B expansion news at Zenni.
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1.7KDiagnostic Instrumentation3 ROI Winners that Generated $200,000+ Last Year
Three winning additions to an independent practice.
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731News Briefs ArchiveMajor Retailer to Close 51 Health Centers & Virtual Care Services
Details on the news that a mega-retailer will shutter its health centers.
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3.1KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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2.9KNews Briefs ArchiveHow Much Did Warby Parker Grow in Q3?
The latest news on Warby Parker's growth.
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2.3KNews Briefs ArchiveHow Many Stores is Warby Parker On Track to Open by End of ’23?
A major competitor of independent ODs continues to expand.
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2.3KNews Briefs ArchiveNew Report: Who Are Your Biggest Optical Retail Competitors?
Insights into the growth of top U.S. optical retailers.
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4.9KIssues in OptometryThe Single-Vision Lens Providing a Huge Upgrade in Quality & Experience for My Patients
Single-vision spectacle lenses that wow patients.
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1.9KInsights From Our Editors3 ODs Share How They Boosted Spectacle Lens Profitability
Jan. 25, 2023 The right lenses can create go-to glasses that patients live in. The wrong lenses can result in an immediate...
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5.6KInsights From Our Editors5 Retail Trends Likely to Impact OD Practices for the Next 5 Years
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
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2.6KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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2.3KNews Briefs ArchiveWalmart Expands Virtual Frame Try-On Capability with New Acquisition
How Walmart is making it easier for online eyewear shoppers.
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3.2KInsights From Our Editors
4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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2.2KNews Briefs ArchiveComplimentary Marketing Materials Available to Help You Sell More Sunglasses
Free resources to help you boost sunwear sales.
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Uncategorized
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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6.5KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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Practice Management
3 Ways to Create the Kind of Office Where Patients will WANT to Buy Eyewear
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
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1.5KPractice Management5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Practice
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
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4.0KPractice Management3 Technologies that Will Change How Patients Experience Your Practice
Additions to your practice that will transform the patient experience.
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5.8KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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5.0KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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5.0KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
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6.4KManaged CareHow an Instant Rebate Transformed One Patient’s Experience
The difference instate rebates make to patients & profitability.
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3.3KNews Briefs ArchiveWarby Parker’s Co-Founder: Why WP Is Opening In-House Labs & the Company’s Long-Term Goals
Insights from Warby Parker's Co-Founder & Co-CEO.
