All optical retail Articles
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2.0KFramesHow We Created an Optical with 20-25% Annual Sales Growth Since 2015
Creating a sales-friendly optical shop.
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2.4KNews Briefs ArchiveZenni Optical’s New B2B Platform Partners
B2B expansion news at Zenni.
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3.1KDiagnostic Instrumentation3 ROI Winners that Generated $200,000+
Three winning additions to an independent practice.
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1.3KNews Briefs ArchiveMajor Retailer to Close 51 Health Centers & Virtual Care Services
Details on the news that a mega-retailer will shutter its health centers.
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3.9KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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3.4KNews Briefs ArchiveHow Much Did Warby Parker Grow in Q3?
The latest news on Warby Parker's growth.
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2.8KNews Briefs ArchiveHow Many Stores is Warby Parker On Track to Open by End of ’23?
A major competitor of independent ODs continues to expand.
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3.0KNews Briefs ArchiveNew Report: Who Are Your Biggest Optical Retail Competitors?
Insights into the growth of top U.S. optical retailers.
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6.0KOphthalmic LensesThe Single-Vision Lens Providing a Huge Upgrade in Quality & Experience for My Patients
Single-vision spectacle lenses that wow patients.
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2.3KInsights From Our Editors3 ODs Share How They Boosted Spectacle Lens Profitability
Jan. 25, 2023 The right lenses can create go-to glasses that patients live in. The wrong lenses can result in an immediate...
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6.9KInsights From Our Editors5 Retail Trends Likely to Impact OD Practices for the Next 5 Years
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
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3.3KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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3.9KInsights From Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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Uncategorized
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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7.4KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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Office Environment
3 Ways to Create the Kind of Office Where Patients will WANT to Buy Eyewear
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
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2.1KPractice Management5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Practice
Boosting Eyewear Capture Rate Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous...
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4.5KPractice Management3 Technologies that Will Change How Patients Experience Your Practice
Additions to your practice that will transform the patient experience.
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6.4KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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5.8KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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5.8KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
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7.0KPractice ManagementHow an Instant Rebate Transformed One Patient’s Experience
The difference instate rebates make to patients & profitability.
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5.4KFramesThe Products & Frame Board Management Approach that Freed Up $200,000
Secret to freeing up massive money from optical inventory.
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5.6KFramesHow a Mindset Shift in Optical Generated a 25% Year-Over-Year Increase in Net Revenue for the Last 3 Years
A new way to approach frame board management & eyewear sales.
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5.3KFrames10 Steps to Double Your Optical Sales Within One Year
Easy ways to get huge results in optical sales.
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2.7KOphthalmic Products5 Ways to Show Patients Why They Should Buy From You Instead of Online
Key actions to keep sales from leaving your office.
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3.4KPractice ManagementThe Huge Practice Growth Mistake You May Be Making
Why you may be neglecting a big practice growth opportunity.
