A major competitor of independent ODs is opening more optical shops.
August 30, 2023
Noting the increasing importance of stores to its business, Warby Parker co-founder and Co-CEO Neil Blumenthal said the brand opened 13 new stores in the second quarter, putting it on track to open 40 new stores in 2023, according to reporting by Caroline Jansen in Retail Dive.
Active customers grew 1.2 percent year over year to about 2.3 million, Jansen reports, which the company “believe[s] will be our low point for the year reflecting the fourth and final quarter of our marketing spend pullback,” Blumenthal told analysts recently on a call. “We’re already seeing positive momentum in active customer growth in Q3 to-date and expect to report increasing active customer growth over the course of the year.”
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Co-founder and co-CEO Dave Gilboa said on Wednesday that the company believes it can open at least 900 stores in the U.S. over the long term, Jansen writes.
Warby Parker’s retail channel saw revenue increase 21.5 percent year over year in Q2, largely driven by the addition of 39 net new stores since the second quarter of 2022, while e-commerce revenue fell 5.3 percent.