All practice growth Articles
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76MetricsExam-Room Education Drives 7.3% Optical Sales Growth
Purposeful, educational exam room conversations lead to increase in optical sales By Brittany Schauer, OD May 12, 2026 Patients have many options...
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129Professional DevelopmentFrom Conversation to Action: How IDOC Turns Insight Into Practice Growth
Sponsored Content Structured peer engagement, expert guidance and hands-on workshops that move ideas from planning to practice growth April 22, 2026 Independent...
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682Expanding Your PracticeA Smart Path to Practice Growth for New and Established ODs
Sponsored Content A Costco lease offers opportunity for practice growth for new and experienced optometrists Feb. 26, 2026 For a growth-minded optometrist,...
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809Dry Eye And AestheticsRebuilding a Practice Around Dry Eye Care
Embrace a medical optometric model including dry eye care to enhance your financial stability By Jeffrey S. Williams Jr., OD, Dipl ABO...
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2.0KStaff ManagementWeighing and Acting on the Decision to Hire an Associate
Deciding if and when to add an associate.
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669Contact LensesWinning Back Contact Lens Dropouts: Daily Disposables as a Retention Strategy
Daily disposables could be the secret to winning back contact lens dropouts By Jennifer Stewart, OD Oct. 22, 2025 Contact lens dropout...
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857Patient EngagementFinding an Edge: Revenue Increases With Special Photography
The journey of practice modernization and looking for services, such as special photography, to stand out By Jason Davis, OD Oct. 22,...
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772Staff ManagementThe Associate Hire That Expanded Appointments 14% and Doubled Profit in 12 Months
Crunching numbers to ensure a profitable new associate hire.
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1.6KPatient EngagementLessons From a New York Restaurant That Changed My Approach to Patient Care
Creating a differentiating patient experience.
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865Staff ManagementAn Easily Overlooked Way to Boost Practice Efficiency and Patient Trust
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
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1.6KMarketingFrom Buildout to Launch: My Hands-On New Practice Marketing Plan
Best practices for marketing a new practice.
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1.5KFinancesHow Office Size Impacts Revenue: Key Occupancy Metrics for ODs
Key occupancy metrics.
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876News BriefsVisionix Launches Next-Generation Auto Lensmeter and Lens Verification System
Visionix debuts new technology.
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727Office DesignThe Office Remodel That Increased Patient Volume & Revenue Per Visit
Office remodel powering significant practice growth.
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1.3KPatient EngagementMaking an Outstanding First Impression on Patients With Help from AI
AI assistance in wowing patients.
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419MarketingThe Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It
Catching and turning around big marketing mistakes.
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880From Our EditorsKnowing When to Ask for Help is Being a Good Leader
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
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1.2KGeneral ManagementThe Personalized Vendor Partnerships Helping One Practice Thrive in Three Rural Communities
Two transformative vendor partnerships.
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2.0KInstrumentsThe Technology That Helped Grow Our Practice From $1.6M to $2.7M—Without Working Weekends
Practice technology that powers impressive growth.
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1.6KFinancesTariff-Proofing Your Practice: Bolstering Profitability in Uncertain Times
Managing costs in unstable economic times.
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1.3KStaff ManagementMy Practice Survives Without Me Every Summer. That’s the Point.
Creating a practice you can step away from.
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1.1KGeneral ManagementLayers of Support Increase Efficiency in Office
A program empowering promising employees.
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2.6KFrom Our EditorsThe Pot Odds of Optometric Risk: When Playing It Safe Is Riskier Than You Think
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
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1.3KManaged CareSurviving Low Insurance Reimbursements: Strategies to Keep Profitably Thriving
Beating the negative impact of low reimbursements.
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2.9KDry Eye And AestheticsBuilding a Million-Dollar Dry Eye Niche—Peer Tips for Real Practice Growth
Powerful dry eye investments.
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1.3KNews BriefsMajor Optometry Legislative Wins Including Physician Pay Hike and Tax Relief
Optometry advocacy wins in H.R. 1.
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1.6KFrom Our EditorsLessons from a Foggy Trail: Finding Fulfillment in Practice Ownership
Finding your way along your practice ownership journey By Bethany Fishbein, OD July 16, 2025 Last week my husband and I visited...
