New This Week
Understand the Emerging Millennial OD Workforce
Quy Nguyen, OD, of SUNY College of Optometry, shares findings from a recent survey of career expectations of OD students. Prospective employers should note, says Dr. Nguyen, that emerging ODs offer clinical and social skills that can greatly benefit existing practices. Prime student wants: independence and flexibility in work-life balance. >>READ MORE>>
Sunwear
Key Into Active Lifestyles & Boost Sports Sunwear Sales
By Lina T. Arango, OD
Ask patients about their lifestyles and athletic interests–then meet their needs by prescribing sports sunwear. >>READ MORE>
Medical Model
Growth Plan: Equip Your Office for Glaucoma Patients
By Maria Sampalis, OD
Your patient base ages as you age, so preparing to treat age-related maladies like glaucoma should be part of your practice growth plan. >>READ MORE>>
Doctor-Patients Relations
Volunteer Your Services: Grow Professionally & Build Community Ties
By Gayle Daniels, OD
Contributing professional services to charities can develop your professional skills and build community ties–while providing personal satisfaction.
>>READ MORE>>
ROB Fast Fact
Market Opportunity: Capture More Children’s Eye Exams
You have the opportunity to educate patients who are parents about why they should also take their children to you for an annual exam, findings from The Vision Council VisionWatch Parent Child Vision Care Report suggest. About 15 percent of parents who have taken their children for an eye exam in the past two years went to an optical chain (such as LensCrafters or Hour Eyes) for the child’s last exam. Optical chains were a particularly common choice for parents with children between the ages of 14 to 17 and parents who were willing to spend more than $100 on their children’s eyewear.
Click HERE for guidance on how to capture more children’s exams from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Vision Monday & 20/20 Magazine Host 8th Annual EyeVote Reader’s Choice Awards
Vision Monday and 20/20 Magazine are hosting the eighth annual EyeVote Reader’s Choice Awards to identify the optical industry’s favorite products and companies this year. Voting for EyeVote is officially open and will take place through Nov. 1. >>READ MORE>>
AOA Offers Recommendations to Make Vision Care National Priority
A call to action to change the state of eye health and vision care is being publicized in the new report, “Making Eye Health a Population Health Imperative: Vision for Tomorrow,” released by the National Academies of Sciences, Engineering, and Medicine (National Academies) and sponsored in part by the American Optometric Association (AOA). >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve the patient experience in my office?Your practice won’t grow if your patients aren’t satisfied–even happy–with the experience they have in your office. Here is how three ROB contributors have enhanced their patients’ experience in their practice.
Practice Solution
- Create an Office that Engages the Patient’s Five Senses
- Deliver Patient-Friendly Experiences that Build Loyalty
- Evaluate Your Office Environment from Your Patient’s Perspective
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
