New This Week
Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, and CIO of GPN, creator of The EDGE, says that to succeed with sunwear sales, you need to be “in it to win it.” Stock enough brands and styles of sunwear to tell patients: “Forget the mall; your needs are best met right here.” Utilize brand power, with 30 or more styles per brand, and 70 to 100 styles of top brands. Ask vendors to provide branded display units that make patients “stop and shop.” Another sales booster: Hold a sunwear trunk show. You’ll know in a day what your top brands are, then fine-tune your inventory to increase your selling power.
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Finances
Instrumentation Budgeting: Calculate ROI–and Profit Potential
By Ken Krivacic, OD, MBA
Instrumentation is a major investment, but if you calculate ROI correctly you can elevate the level of service you provide–and boost your bottom line. Compute patient needs and identify your break-even point, then project your profit potential.
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Ophthalmic Lenses
Removing Roadblocks to Change: Remember Why Patients Come to “See” You
By Brad Williams, OD, FAAO
The top reason patients visit your practice: to see better. Your top priority: Providing the products and services that improve your patients’ vision and enjoyment of life.
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Software Solutions/EHR
EHR: Essential Tool to Manage Chronic Conditions
By Scott A. Jens, OD, FAAO
Electronic health records provide a vital tool to care for patients with chronic conditions. Set up your system to easily share patient records with other doctors, and enhance your ability to provide long-range treatment plans.
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ROB Fast Fact
How Good Are You At Asking for Family Vision History?
Many of you still don’t ask patients for their family vision history, according to the results of Jobson Optical Research’s 2012 Adult Consumer Eye Exam Experience. Only about half–50.7 percent–of respondents report that they were asked for this information at their last eye exam. That percentage is down slightly from 2011 when 51.8 percent said they had been asked for family vision history. Some 45.6 percent said they were asked for family vision history at their eye exam in 2010.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on the importance of asking patients for family vision history when they visit for a comprehensive examination.
In Brief
Essilor Introduces Crizal Prevencia Lenses
Essilor of America has launched Crizal Prevencia Lenses. Launching in the US later this year, Crizal Prevencia No-Glare lenses offer selective protection from harmful blue light and UV rays thereby helping to prevent the early occurrence of certain eye impairment and disease. >>READ MORE>>
GP Specialists Announce Rebranding of Soft Contact Lens Product Line
GP Specialists, the custom soft and gas permeable contact lens lab, announced the re-branding of its entire custom made-to-order (MTO) soft contact lens product line to iSight. Two years ago, GP Specialists, Inc., acquired American BioCurve, along with all assets and product lines including BioCurve MTO toric and sphere soft contact lenses. >>READ MORE>>
