New This Week
VisionSpring: Finding a Mission in Optometry
Jordan Kassalow, OD, MPH, founder of VisionSpring, which supplies low-cost eyeglasses to underserved populations in developing nations, encourages colleagues to become involved in medical missions and volunteer work. He describes the personal and professional rewards of serving people whose lives are dramatically changed, allowing them to become educated, be employed and live full and independent lives. Included in the video are experiences and visuals from field work around the world with VisionSpring (www.visionspring.org).”
>>READ MORE>>
Practice Management
Smart Real Estate Planning: Read the Fine Print and Negotiate
By Pamela Miller, OD, JD
Before renting or buying office space, reading the fine print of a lease or purchase agreement can make a huge difference in your practice success there. Here’s how to negotiate a contract that works for you. >>READ MORE>>
Merchandising
Accessorize: Enable Patients to Buy Eyecare “Extras” From You
By Gina M. Wesley, OD, MS, FAAO
Selling eyecare accessories, or “extras,” like contact lens cases, eyedrops and neck chains for eyeglasses, provides patients with convenience—and your practice with added revenues. To make it work, meet patient needs, and price fairly. >>READ MORE>>
Marketing
Integrated Campaigns = Smarter Marketing
By Agnes Palys, OD, FAAO
Tie together social media, search engine marketing, in-office and print advertising in a promotional campaign with an impact much greater than the sum of its parts. >>READ MORE>>
ROB Fast Fact
What is Most Important to Patients in Communication About Vision Benefits?
Patients value communication that helps them better understand their vision benefits, according to focalCenter Insights’ Key Drivers of the Patient Experience report. Specifically, help understanding how to use the plan was repeatedly mentioned by respondents, as was the value of having clear information on costs, savings and benefits.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on helping patients better understand their vision benefits.
In Brief
Alcon Premiers Water-Gradient Contact Lens Technology
Alcon announced the introduction of water-gradient technology that is employed in a new daily replacement contact lens scheduled to be available in the US in late 2013. “This represents a new era in contact lenses,” says Rick Weisbarth, OD, FAAO, Alcon’s vice-president of Professional Affairs, who presented the innovation at SECO in Atlanta. >>READ MORE>>
HOYA Launches Lenses to Combat Computer Vision Syndrome
HOYA has re-launched SYNC in Phoenix so ECPs can help their patients combat the symptoms brought on by Computer Vision Syndrome (CVS) and Digital Eye Strain (DES). >>READ MORE>>
