New This Week
Contact Lens Sales: Keys to Profitability
D. Penn Moody, OD, of Moody Eyes, in Indianapolis, Ind., explains how to increase the profitability of contact lenses in your practice by switching entirely to direct-to-patient delivery. This frees staff from the tedious and costly task of lens delivery, and it suits patients who prefer being mailed their lenses over having to pick them up. You can offer the same convenience as online retailers, while retaining–in fact, pleasing–your patients who wear contact lenses. >>READ MORE>>
Diagnostic Instrumentation
Removing Roadblocks to Change: Advanced Instrumentation
By Brian Linde, OD
Investing in high-level instrumentation, such as digital retinal imaging, provides enhanced eyecare to patients, and it differentiates your practice from competitors. >>READ MORE>>
Finances
Occupancy Costs: Manage Effectively, Free Up Funds for Practice-Building
By Ken Krivacic, OD, MBA
Track and manage your occupancy costs effectively: You can save money and invest it in areas that provide greater long-term yield. >>READ MORE>>
Software Solutions/EHR
EHR Protocol: Set Up Consistent Rules to Maximize Benefits
By Ryan Wineinger, OD
Creating staff protocols for use of your electronic health records allows you to get the most out of the system.
>>READ MORE>>
ROB Fast Fact
What Do You Consider the Greatest Area for Practice Growth?
Many of you may take advantage of the arrival of spring to promote sunwear. According to Jobson’s Practice Advancement Associates’ 2012 Frames Business Management OD survey, ECPs consider sales of Rx sunwear the area of their practice with the greatest potential to generate additional revenues. ECPs were asked on the survey to judge the relative size of 10 revenue growth opportunities for their practices. The greatest growth potential was cited in five of them:
1. Sales of Rx sunwear (60 percent)
2. Multiple pair sales of eyewear (57 percent)
3. Plano sunglass sales (50 percent)
4. Sales of higher-end frames (41 percent)
5. Medical eyecare (41 percent)
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on identifying areas of potential revenue growth.
In Brief
The Vision Council and AOA Partner for National Public Awareness Initiative
During a press conference at International Vision Expo East, Think About Your Eyes, a non-profit organization under The Vision Council, announced plans for a national public awareness initiative, focused on increasing the importance of overall vision health, in the second half of 2013. In addition to raising awareness among consumers through television, print, online advertising and social media, the new effort will focus for the first time on engaging support from the eyecare community as a whole. >>READ MORE>>
Essilor Launches Vision Impact Institute
Essilor, an international producer of ophthalmic optics, launched an organization dedicated to socio-economic-related vision issues: the Vision Impact Institute. Today’s most widespread disability, impaired vision, affects 4.2 billion people throughout the world, of whom 2.5 billion have no access to corrective measures. >>READ MORE>>
