New This Week
What Does Your Office Say About Your Practice?
Jay Binkowitz, president of GPN: maker of The EDGE, says the appearance of your office sends messages to patients that either increase or decrease their trust in your practice. Define your practice through positive visual signs, not through messiness or neglect. In displaying eyewear, avoid trinkets and signs that cheapen product. Rather, display luxury eyewear in an attractive way that the brand deserves. Staff exercise: Have staff visit other practices and ask, “Would you buy eyewear there?” ROI will come when you take positive steps to deliver a great look’n’feel–in the minds of your patients.
>>READ MORE>>
Staff Management
MBA Staff Management Survey: Key Findings and Your Action Plan
By Carole Burns, OD, FCOVD,
Mark Wright, OD, FCOVD
Staff management—especially hiring– is one of the most challenging tasks for practice owners. Here are key findings on staff management trends from the MBA Staff Management Survey: 2013, from the Management & Business Academy, sponsored by Essilor, including insights and action points on the findings. >>READ MORE>>
Ophthalmic Lenses
In-House Lens Fabrication: Compete Successfully with Large Eyecare Retailers
By Gordon G. Wong, OD
An in-house lens fabrication system enables the independent optometrist to compete with corporate eyecare retailers by offering parallel speed and convenience—with economics that favor your practice.
>>READ MORE>>
Digital Strategy
Twitter: Social Media Tool for Get-to-the-Point Messaging
By Steve Vargo, OD, MBA
Twitter lets you stay in constant touch with your patients using brief targeted messages. Use this free tool to engage your patients in a healthy lifestyle conversation.
>>READ MORE>>
ROB Fast Fact
What Kind of Vision Correction Do Your Children Patients Use?
You may have an opportunity to better serve the needs of children patients, the results of The Vision Council VisionWatch 2012 Parent Child Vision Care Report suggest. Of 4,961 children under age 18 living at home, 75.3 percent have parents who report that their child uses no vision correction at all. Some 19.6 percent have children who wear prescription eyeglasses and 5.1 percent have children who use prescription contact lenses. Some 1.8 percent use protective eyewear or sports goggles and 1.7 percent use plano sunwear.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on better serving the needs of your children patients.
In Brief
New Education Course and Videos from Transitions Optical Feature Multicultural Best Practices
To help eyecare professionals feel better prepared to meet the needs of their culturally diverse patients and develop or enhance their own multicultural strategies, Transitions Optical has introduced a new education course and videos highlighting multicultural best practices from eyecare professionals who have experienced success and growth with a diverse patient base. >>READ MORE>>
ReachLocal to Provide Online Marketing to Eyefinity Clients
A strategic partnership has been announced between ReachLocal, a provider of online marketing services for small- and medium-sized businesses, and Eyefinity, the VSP Global business unit that provides business services for eyecare practitioners. According to the agreement, ReachLocal will be the exclusive provider of online marketing services to Eyefinity clients. >>READ MORE>>
