July 3, 2013

Identifying Leadership Qualities…and Providing Tools for Success

Mike Rothschild, OD, founder of Leadership OD, recommends selectivity and support when elevating a staff member to a leadership role. Someone who is great at accomplishing an individual task may not excel at being in charge of other people, and use of a personality test can predict their leadership potential. Also, many books and resources can help your staff member to adapt to being a staff leader–and they can help you to provide them with the support and tools they need to succeed. >>READ MORE>>

Finances

Practice By the Numbers: Track Your Key Expenses

By Laurie L. Sorrenson, OD, FAAO

As optometrists, we care first and foremost about our patients’ eye health and vision. As practice owners, we must be equally committed to running our business well. Here are tips to track your expenses—and action steps to run more profitably. >>READ MORE>>

Frames

Trunk Show: Plan Well and Reap the Benefits

By Stuart J. Thomas, OD,
and Ellen Byrum-Goad, LDO

Create excitement with a trunk show that features new and distinctive eyewear. Good planning and execution make for a successful—and profitable–event.
>>READ MORE>>

Ophthalmic Lenses

Computer Eyewear: Provide Relief from Computer Vision Syndrome

By Teresa Narayan, OD

Offering patients relief from computer vision syndrome is a premium service that reflects well on your practice. It also yields multiple sales. >>READ MORE>>

How Do Your Patients Decide Where to Purchase Contact Lenses?

Price and convenience are the two key concerns of patients when they decide where to purchase their contact lenses, according to Jobson Optical Research’s 2012 Contact Lens Wearers Insight Survey. Three-quarters of respondents (74.3 percent) bought their contact lenses at a physical retail location and 17.1 percent of respondents made their most recent contact lens purchase on the internet. Of those who purchased their most recent contact lenses on the internet, almost two-thirds (65.5 percent) said they did they so because online retailers charge less. One-third (34.08 percent) of respondents said they were very or somewhat likely to make their next contact lens purchase on the internet. The two most frequently cited reasons that respondents chose the location where they bought their most recent pair of contact lenses were convenience (63.1 percent) and price (47.9 percent).
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on making it more affordable and convenient for patients to buy contact lenses from you.

Alcon Announces US Launch of DAILIES TOTAL 1 Water Gradient Contact Lens

Alcon, a division of Novartis, announced the US launch of DAILIES TOTAL 1 water gradient contact lenses, at the 116^th Annual AOA Congress and 43^rd Annual AOSA Conference: Optometry’s Meeting. The US launch marks the culmination of more than a decade of product development and follows the successful European rollout of DAILIES TOTAL 1 water gradient contact lenses.
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Essilor Foundation Provides Free Glasses and Screening at Special Olympics

Through its partnership with the Special Olympics Opening Eyes program, the Essilor Vision Foundation provided more than 475 pairs of glasses to athletes at the Special Olympics Texas Summer Games May 24-25, 2013, at the University of Texas at Arlington’s Maverick Stadium in n Arlington, Texas. >>READ MORE>>