New This Week
The Greater Purpose: Getting Staff On Board
D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., provides strategies and language to help staff to reach higher than just doing their job. A focused, motivated staff enables patients to best present themselves to the world. The staff helps a patient to acquire a new look that aids in their self-confidence. Further, an optician doesn’t just make eyeglasses; they fabricate eyewear that serves as a finely crafted trophy that a patient will appreciate and value. The OD must set an example in providing great eyecare, and staff will follow their example in maintaining a quest for the best. >>READ MORE>>
Medical Eyecare
Educate Patients on Preventative Eyecare
By JeanMarie Davis, OD
Differentiate your practice by offering a preventative approach to medical eyecare. Let patients know that you test for eye conditions and diseases well before problems arise. >>READ MORE>>
Ophthalmic Lenses
Personalized Lenses: Patients “See the Difference” with a New App
By Thomas Gosling, OD
Wow your patients by showing them the superior vision that personalized lenses provide–with a new app for electronic tablets.
Doctor-Patient Relations
Key Exam Enhancer: Prepare Thoroughly for Each Patient Visit
By Gina M. Wesley, OD, MS, FAAO
Ensure a productive, beneficial patient visit. That means keeping traffic flowing in your office with the right pre-patient exam preparation. >>READ MORE>>
ROB Fast Fact
How Many Recent Rx Purchases were Progressive Lenses?
Progressive lenses are becoming more popular, but are still not the dominant form of eyewear for presbyopes, according to The Vision Council’s 2012 Progressive Lens White Paper Report. Twenty-seven percent of recent prescription lens consumer purchases were progressives with 17 percent of consumers saying that their recent progressive purchases were produced with free form technology. Sixty-four percent of eyecare professionals offer free form lenses to patients, and about 18 percent of progressives dispensed by ECPs are free form. On average, 46 percent of lenses manufactured at labs surveyed are progressives with over 55 percent of labs surveyed reporting that they have free form capabilities.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about free form progressive lenses.
In Brief
Vision Source President and Chief Growth Officer to Retire
Optometric alliance Vision Source announced the retirement of Tracy Moody effective December 31. Moody has held various positions within the organization since 2000, including the most recent position of president and chief growth officer. A search for Moody’s replacement will occur in the coming weeks. >>READ MORE>>
Transitions Optical Announces Finalists for HR Visionary of the Year Award
Transitions Optical, Inc., announced the finalists of the Transitions HR Visionary of the Year award, which recognizes and rewards employers who are promoting healthy vision to their workforce through superior vision benefit offerings and employee education. This is the first year for the award, which is co-sponsored by the Institute for HealthCare Consumerism (IHC), as part of its annual Solutions Superstars awards. >>READ MORE>>
ROB Poll Results
Readers Say People Skills Most Important When Hiring
Asked which qualities are most important in prospective employees, 86 percent of ROB readers cite proven people skills and a personality that patients will appreciate. Fourteen percent say the ability to collaborate with co-workers as a team member and being already liked by the rest of their staff is most important.
