New This Week
Optometry: An Opportunity to Give Back
Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., urges colleagues to seek opportunities to provide healthy vision for those in need. His volunteer work with Project Homeless Connect in San Francisco has broadened his view of the lives of others and reminded him that the gift of sight is precious. >>READ MORE>>
Diagnostic Instrumentation
Explain Your Instrumentation…and Send a High-Tech Message
By Justin Bazan, OD
When you test patients with the latest instrumentation—and explain how the tests benefit them–you demonstrate that your comprehensive exam is state-of-the-art. >>READ MORE>>
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Get the education your staff needs for less than the cost of lunch.
Finances
Increase Revenue-Per-Exam to $600+
By Eric M. White, OD
Increasing revenue-per-exam begins in the exam chair. Educate patients about needed products and services—and pre-set them to spend in the optical. >>READ MORE>>
Digital Strategy
Double Your Marketing Impact by Integrating Social Media Messaging
By Steve Vargo, OD, MBA
Integrate social media messaging in your overall marketing strategy–and harness the practice-building benefits of social media.
>>READ MORE>>
ROB Fast Fact
How Much Leeway Do You Have in Pricing?
It looks like you may have more flexibility in pricing than you realize, according to Jobson Optical Research’s 2012 Adult Consumer Eye Exam Experience report. Among those who had an eye exam in the last six months and who are currently covered by a type of managed vision care or vision insurance plan, 63.3 percent of respondents reported that they paid only a co-payment/deductible/discounted price at the time of their exam. Only 8.8 percent strongly agreed that the fee was too expensive, while just over three out of ten consumers (34.8 percent) strongly disagreed that the fee was too expensive. Sixty-seven percent of consumers with a plan strongly agreed or agreed that the exam was a good value compared to the fee.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on formulating a winning pricing strategy for the products and services you offer.
In Brief
ABB CONCISE and Optical Distributor Announce a Merger
ABB CONCISE and Optical Distributor Group (ODG) announced a merger effective December 28, 2012. By consolidating the efforts and strengths of these two companies, ABB CONCISE and ODG say they will be able to deliver more services and programs to help the eyecare professional better compete in this competitive marketplace.
Vision Source Names Jim Greenwood President and Chief Operating Officer
National optometric alliance Vision Source announced that Jim Greenwood has assumed the position of president and chief operating officer. Greenwood joins the executive team after serving as CEO of Concentra for more than five years. He will report to Vision Source CEO and Founder Glenn Ellisor, OD. >>READ MORE>>
ROB Poll Results
Most ROB Readers Will Attend at Least One Optometric Conference This Year
Asked how many optometric conferences they will attend this year, 75 percent of readers say they will attend one to three while 25 percent say they will attend four or more.
