New This Week
Put Performance Goals in Staff Terms
Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook, believes that optical staff will be motivated to meet practice growth goals–once you present these goals in language they understand. Managers tend to speak in accounting terms: “Let’s increase AR capture rate to 60 percent from 40 percent.” More effective: “If we just sell one more pair of AR lenses per day, we’ll meet our goal!” >>READ MORE>>
Staff Management
Associate Acumen: Prepare Well When Adding a Doctor
By Gina Wesley, OD, MS, FAAO
Before adding an associate, calculate your scheduling wait time and space requirements—then compute the additional services and revenues that a new doctor can bring to your practice. >>READ MORE>>
Managed Care
Insurance Credentialing: Enable More Patients to Use Vision Benefits
By Eric Botts, OD
The insurance credentialing process is challenging, but a provider for a third-party must be credentialed. Here are key steps to ease the process. >>READ MORE>>
Medical Eyecare
Practice Builder: Provide Medical Eyecare to Contact Lens Patients
By JeanMarie Davis, OD
Patients who wear contact lenses sometimes develop medical eyecare issues. Be prepared to treat them and expand your services profitably. >>READ MORE>>
ROB Fast Fact
How Satisfied Are Patients With Exams at Independent ODs vs. Chains?
Independent ODs are leaving a more favorable impression with patients than corporate-owned optometry chains, according to Jobson Optical Research’s 2012 Adult Consumer Eye Exam Experience. Fewer consumers who had an exam at a chain in the last six months strongly agreed with the statement that overall they were satisfied with the eye exam experience compared to those who had an exam at an independent in the last six months (45.3 percent and 58.1 percent respectfully). Indeed, just under half of those consumers who had an eye exam at a chain in the last six months (46 percent) said the exam was thorough, compared to 58.9 percent of those consumers who had an eye exam at an independent in the last six months.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on more effectively competing with corporate-owned practices.
In Brief
Transitions Optical Announces “Unprecedented” Consumer Campaign
Transitions Optical will launch its largest media campaign to date to let consumers know that they have a choice when selecting a Transitions lens to meet their needs. Through a national advertising campaign, as well as other forms of regional advertising, consumers will learn about the benefits of Transitions VI lenses, Transitions XTRActive lenses and Transitions Vantage lenses, and be encouraged to ask their local eyecare professionals which product is best for them. >>READ MORE>>
OD Excellence Registration Opens for 2013 National Conference
OD Excellence (ODX) announced that online registration has opened for the company’s National Conference, which is to be held at the Manchester Grand Hyatt in San Diego, Calif. Now in its third year, the ODX National Conference brings professionals, vendors and experts together for a three-day gathering. The theme for this year’s conference is “Navigate Your Future: Innovate. Motivate. Succeed.” >>READ MORE>>
