Frames Archives - Page 4 of 6 - Review of Optometric Business

6 Patient-Friendly Upgrades that Boost Optical Sales

Make it more likely that patients buy from you.

ROB Power Packs 2016: OPTICAL

Dec. 21, 2016 Sixty percent of the typical optometrist’s revenues come from optical sales. Five ROB contributors show how you can make...

Increase Frame Sales with Simple Three-Tier Pricing

Find the best frame pricing strategy for your practice.

12.0K

Seven Steps to Succeed with Independent-Brand Frames

Your guide to selling independent-brand frames.

6.9K

Limit Frame Vendors to Boost Profits

Zero in on only the best vendors for your practice.

19.3K

Optical Displays: Six Ideas to Boost Sales

Five ways to spur your patients to make an optical purchase.

2.3K

ROB Power Packs 2015: Optical

By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.

2.4K

Match Your Merchandise to Your Patients’ Individual Styles

By Maria Higgins, ODJan. 6, 2016To succeed with a distinctive optical dispensary, train your opticians to recognize the personal styles of patients....

4.4K

Optical Merchandising: How to Create a Showcase Wall

Here's a unique way to show patients your merchandise.

4.8K

Winter Promotions: Five Ways to Kick Up Optical Sales

By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDODec. 9, 2015Strategize and carefully plan optical promotions to keep revenues moving during the winter...

4.0K

Master the Optical Handoff, Capture Sales & Create Satisfied Patients

By Robert L. Bass, OD, FAAOOct. 7, 2015Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical...

3.9K

Select a Lead Salesperson (Not Necessarily an Optician)

By Kevin Wilson, Chairman & CEO, SterlingSept. 16, 2015Sometimes your best optical salesperson isn't a trained optician. Choose the best salesperson, rather...

2.7K

Second-Pair Sales: To Boost Revenues, Project & Plan

By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOJuly 29, 2015Improving second-pair sales takes teamwork and a winning strategy. Here’s a plan to...

3.0K

Boost Dispensary Profits with a Frame Management System

By Massimo Gramanzini, ODJune 17, 2015A comprehensive inventory tracking system, with specific goals for frame turnover, can turn your dispensary into a...

3.9K

Make Protective Sports Eyewear a Practice Differentiator

By Yoongie Min, ODMay 20, 2015Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.

3.5K

Increase Capture Rates with ABO-Certified Opticians

By Mindi Lewis, MA, ABOC, FNAMay 20, 2015Increase your capture rate by staffing your practice with ABO-certified opticians. Investing in staff expertise...

2.7K

Boost Frame Sales: Have Staff Model the Top Styles

By Diane Palombi, ODApril 22, 2015Showcasing your optical's products by having your staff wear them shows patients your practice lives by its...

3.0K

Embracing Electronic Eyewear at Retail

By John Bonizio, Co-owner, Metro OpticsMarch 11, 2015Electronic eyewear offers a profit-building opportunity for your optical. Here is what you need to...

2.7K

Embrace Online Eyewear–but Capture In-House Sales

By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...

4.1K

Holiday Optical Extravaganza: Generate Excitement & Sales

By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...

3.2K

FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.

4.4K

Increase Revenue with a Frames Turnover Strategy

By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.

3.6K

Increase Optical Profits with Needs-Based Selling

By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”

4.2K

Differentiate Your Optical By Featuring Only Independent-Brand Frames

By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.

3.9K

Trunk Shows: How to Boost Revenues in a Day

By Palmer N. Lee, ODTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well--and boost...

2.7K

Feature Local Companies and their Unique Products

By Cheryl G. Murphy, ODPatients have more options than ever when buying frames for their eyeglasses. Purchasing locally created frames for your...

4.6K

Eight Ways to Enhance the Patient Experience in Your Dispensary

By Ken Krivacic, OD, MBACreate a distinctive optical dispensary that sends a consistent message: You offer a high-quality patient experience--and this is...