Sept. 6, 2017 Beverly Bianes, OD, and John C. Pack, OD, believe that the unique skills and qualities of a person can...
August 30, 2017 Eric White, OD, of Complete Family Eyecare Optometry in San Diego, believes that mature ODs should add associate ODs...
August 23, 2017 Building a network of ODs within your greater community provides opportunities to improve your skills and services and build...
All the ways you can use patient financing to bolster contact lens sales.
August 16, 2017 Ryan Witt, OD, and Jason Shanks, of Chittick Family Eye Care, measure all aspects of their practice’s performance on...
August 9, 2017 Laurie Sorrenson, OD, FAAO, and Ryan Powell, OD, discuss the under-served needs of rural communities. They recommend that OD...
August 2, 2017 Eric M. White, OD, poses a tough question: “With smartphones, telemedicine and online eyewear reconfiguring consumer access to vision...
July 26, 2017 The use of radio-frequency identification (RFID), in which digitized tags are created for each frame, allows you to manage your...
July 19, 2017 It’s in optometrists’ interest to encourage state associations to support the Think About Your Eyes (TAYE) campaign, says Sue...
July 12, 2017 Kenneth Daniels, OD, FAAO, Dipl., ABO, and Dave Anderson, OD, offer insights at this year’s AOA Optometry’s Meeting in...
July 5, 2017 Shopping online is so pervasive today that bricks’n’mortar retailers (including optical retailers) are adding online-style features in their shops....
June 28, 2017 Laurie Sorrenson, OD, FAAO, and Ryan Powell, OD, believe you must create a wow experience for the patient, which...
June 21, 2017 Jennifer Lyerly, OD, an associate at Triangle Visions Optometry in Cary, N.C., says you can accommodate the 21st century...
June 14, 2017 Owning the building and land where you practice is a profitability-builder, says John C. Pack, OD. Learn how to...
The connection between patient financing and a higher eyewear capture rate.
June 7, 2017 Eric M. White, OD, believes that building value with patients depends on doing little things right. He e-mails a personalized thank you...
May 31, 2017 Bryan Wolynski, OD, has built a low-vision specialty within his practice, and he incorporates the OrCam system, which allows...
Marketing intelligence from Solutionreach to retain patients.
May 24, 2017 Laurie Sorrenson, OD, FAAO, says it’s not enough just to meet patient expectations. She and her staff seek to...
Maximize the opportunity to address ocular allergies.
May 10, 2017 Artificial intelligence and its impact on eyecare was the theme of the 11th annual VM Global Leadership Summit, held...
In 28 years, Steven Klein, OD, owner of Total Vision Care in San Diego, Calif., went from an 800 sq. ft., single exam...
April 26, 2017 Gary Gerber, OD, believes that myopia control is the next big challenge and opportunity for ODs. Create a specialty...
April 19, 2017 In-depth conversations with patients in the exam room about lifestyle, and personal preferences for eyewear, pays off both in...
Measures to take to protect your technology systems.