ROB Archives

April 1, 2015

New This Week

Create an Independent Practice with Independent Brands

With Maria Higgins, OD

Featuring all independent frame lines, and adding an art gallery to your office, can set your practice apart from the run-of-the-mill. Portrait of a unique independent practice located in a downtown historic district. >>READ MORE>>


Post-Op Cataract Care: Maximize Profitability

By David I. Geffen, OD, FAAO
Opportunities are growing in co-managing the 90-day cataract post-op care period. Discussing premium IOLs with patients, and carefully coding and billing, makes this a powerful profit center for your practice.  >>READ MORE>>

Staff Management

Manage Employees Effectively with Staff-Only Web Page

img1By Chad Fleming, OD, FAAO
An employees-only page on your practice web site is an effective training and management tool. Use it to minimize your repetition of instruction and clarify changing procedures and practice goals.

Doctor-Patient Relations

OD & Staff: Project Unified Practice Message

By Carmela Abraham, OD

Establishing protocols for communication and appearance provides your patients with a clear sense of the medical services and optical solutions you offer.


ROB Fast Fact

Serve Growing Need: Diabetic Retinopathy

You have an opportunity to expand your medical eyecare services, and educate patients about the eye health monitoring and treatment you provide. More than 30 percent of Americans diagnosed with diabetes have some form of diabetic retinopathy, according to the National Eye Institute, a part of the National Institutes of Health. This translates to an estimated 7.6 million Americans with the condition.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to turn diabetic retinopathy services into a practice builder.

In Brief

Essilor Announces New ECP University Curriculum

ECP University (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning for dispensers and dispensary managers, will offer new training to help dispensers prepare for the American Board of Opticianry (ABO) Basic Certification Exam.

CareCredit Launches Proprietary Digital Card Technology

img1CareCredit has introduced a digital card, enabling mobile payment functionality for all CareCredit cardholders and providers. <<READ MORE>>

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