The Optometric Minute

3 New Practice Models for Changing Times

Nov. 8, 2017

The challenging economics of delivering eyecare and eyewear, combined with emerging technologies, are spawning new models of optometric practice. Here are three practices that challenge traditions as they seek new opportunities.

“Vision Therapy, No Optical”
Jessica Fulmer, OD, FAAO, and Miki Lynn D’Angelo Zilnicki, OD, conceptualized and launched a practice that focuses entirely on vision therapy and contact lenses—with no optical dispensary. Eliminating outlay for eyewear inventory and an optician dramatically lowered opening costs, and a detailed market analysis led them to an optimal location. Both OD-owners also continued to see patients part-time in non-competing practices while referring patients to themselves. See how a unique approach is working. ROB interview by Cheryl Murphy, OD.


“Two Offices, Two Distinct Practice Models”
Matt Alpert, OD, owns and operates two nearby practices with distinctly different concepts. One is a traditional practice with a significant medical model; the other is retail-oriented, and provides a luxe fashion-driven patient experience. See how synergies from common resources and cross-referrals make it all work.


“A New Model to Rid the World of Myopia”
Gary Gerber, OD, and partners have launched a series of optometry offices fully dedicated to eliminating myopia, which affects 10 million children in America. The office design is child-centered, and a concierge approach welcomes kids and family members for individualized sessions. See how ODs can improve the lifelong vision of children and free them from reliance on eyeglasses.

Miki Lyn D’Angelo Zilnicki, OD, and Jessica Fulmer, OD, FAAO, own Twin Forks Optometry and Vision Therapy in Riverhead, NY.

Matthew Alpert, OD, is the owner of Alpert Vision Care, in Woodland Hills, Calif., and Wink Optometry in Calabasas, Calif. To contact him:

Gary Gerber, OD, is Chief Myopia Reduction Officer for Treehouse Eyes. He also is the founder of The Power Practice and hosts the weekly radio show The Power Hour. Contact:

To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.