News Briefs Archive

Eyecessorize Creates Eyewear-Themed Videos for Consumers

The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos geared toward consumers. The videos–which showcase product from 15 members of the Eyewear and Accessories and Sunglass and Reader Divisions–were promoted on Eyecessorize.com, EyecessorizeBlog.com and the campaign’s social media outlets.

“Beauty Tips for the Bespectacled,” released in July, teaches women how to alter their makeup, skin and hair regimens to better complement their frames.

“Shopping for Eyewear 101,” posted in September, shares must-have tips for women purchasing eyeglasses and sunglasses to coincide with their unique fashion personalities.

“The Guys’ Guide to F/W ’14 Eyewear Trends,” completed in October, offers an overview of the men’s fall/winter 2014 eyewear trends, when it comes to colors, shapes and details.

If you have any questions about these videos, or other Eyecessorize-related initiatives, contact Jenna McGill, marketing and communications manager, fashion, at jmcgill@thevisioncouncil.org.

You can follow the Eyecessorize campaign on Twitter and Instagram (@eyecessorize), like it on Facebook, check it out on Pinterest and Tumblr, or read the latest Eyecessorize blog posts.

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