All frames Articles
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42OpinionsWhat’s Your Frame Inventory Strategy? Take The Poll
Review of Optometric Business invites its readers to weigh in on this recent discussion on frame inventory strategy from The Divide. Tell...
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366FramesThe Right Frame Inventory Is About Strategy
By Alex Martin, OD August 11, 2026 After reading both perspectives on frame inventory from The Divide, I don’t think either doctor...
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461FramesFrame Inventory: Less Is More or More Is Better?
August 11, 2026 The frame inventory debate comes down to whether a tightly curated frame board that reduces choice overload or a...
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764FramesWhat Your Optician Wishes You Knew
When optometrists and opticians are aligned, patient confidence increases, team performance improves and practice growth follows Carissa Dunphy, ABOC August 6, 2026...
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1.1KFramesCustomizable Eyewear: A New Way to Keep Patients in Your Optical
One base frame, endless styles and a powerful edge for our practice By Christian Rottner, OD July 28, 2026 Pair Eyewear is...
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1.1KFramesOnline Frame Gallery Shaves Time Off Visits, Improves Second-pair Sales
July 10, 2026 Napoleon Family Vision, a rural single-location optometry practice in Napoleon, Ohio, shows how a simple, integrated marketing strategy can...
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760FramesKnow Your Green, Yellow and Red Patients to Boost Capture Rate
How two systems and team alignment guide patients seamlessly from exam to eyewear By Mikaela Bolding April 17, 2026 Capture rate does...
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1.5KFramesSimple Strategies Behind Our 12% Jump in Optical Revenue
Increasing eyewear capture rate.
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2.3KFramesWhat Opticians Need Most From Practice Owners (and How It Fuels Profitability)
Empowering your opticians.
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2.2KGeneral ManagementTransform Patient Care and Profitability: 3 Changes That Made All the Difference
Improvements that skyrocketed optical sales.
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1.6KFramesThe Strategy That Boosted Our Same-Day Eyewear Capture Rate 18%
Catapulting eyewear capture rate.
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1.7KFramesCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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2.1KFramesProfitably Executing a 400% Increase in Frame Selection
Creating a highly profitable optical.
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1.8KFramesAchieving 30-40% Revenue Growth Through Outside Prescriptions
Making the most of outside prescriptions.
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1.9KFramesInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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1.3KFramesHow to Respond to: “I Just Want My Prescription Today!”
Capturing more sales before they walk out the door.
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3.3KFramesHow to Plant the Seeds for Eyewear Sales During Pretesting
Enhancing patient engagement & eyewear sales.
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2.7KFrames8 Actions to Take to Keep Patients from Walking with their Prescription
Optometry patient retention and sales strategies.
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4.7KFramesHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
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3.1KStaff ManagementChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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1.2KFramesHow We Increased Eyewear Capture Rate 8% in One Month
Boosting eyewear capture rate.
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2.3KContact LensesHow We Increased Our Opticians’ Biweekly Sales by More Than $5K
Optical dispensary profitability strategies.
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1.8KFrames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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3.4KFramesAuthenticity in Sales: 3 Changes to Make to Significantly Increase Your Eyewear Capture Rate
Keys to improving optical sales.
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2.4KFramesHow We Created an Optical with 20-25% Annual Sales Growth Since 2015
Creating a sales-friendly optical shop.
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4.4KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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3.8KFramesHow I Increased Capture Rate 20%+ in 4 Years
Specific actions that increase eyewear capture rate.
