All frames Articles
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456FramesHow to Respond to: “I Just Want My Prescription Today!”
Capturing more sales before they walk out the door.
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1.6KFramesHow to Plant the Seeds for Eyewear Sales During Pre-Testing
Enhancing patient engagement & eyewear sales.
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966Frames8 Actions to Take to Keep Patients from Walking with their Prescription
Optometry patient retention and sales strategies.
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3.5KFramesHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
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2.2KFramesChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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472FramesHow We Increased Eyewear Capture Rate 8% in One Month
Boosting eyewear capture rate.
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1.4KContact LensesHow We Increased Our Opticians’ Biweekly Sales by More Than $5K
Optical dispensary profitability strategies.
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1.1KFrames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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2.6KFramesAuthenticity in Sales: 3 Changes to Make to Significantly Increase Your Eyewear Capture Rate
Keys to improving optical sales.
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1.6KFramesHow We Created an Optical with 20-25% Annual Sales Growth Since 2015
Creating a sales-friendly optical shop.
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2.8KContact LensesTechnology that Makes it Easy to Sell Eyeglass Frame & Lens Bundles Now Also Offers Contact Lens Pricing & Comparison
Software the propels sales & delivers insurance verification.
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3.5KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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2.9KFramesHow I Increased Capture Rate 20%+ in 4 Years
Specific actions that increase eyewear capture rate.
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4.3KFramesThe Partnership that Increased One OD’s Optical Sales By 40%
Help that provides the key to increasing optical sales.
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4.8KFrames4 Steps to Avoid Remakes from Outside Eyeglass Rxs
Easy ways to reduce remakes--even from outside Rxs.
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6.3KFramesThe Number 1 Resource That Transformed Our Ability to Maximize Profits
Pricing products to make both patients AND practice happy.
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3.2KFramesHow Our Practice Consistently Achieves a 90+% Eyewear Capture Rate
Improvements that significantly boosted one practice's eyewear capture rate.
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7.4KContact LensesHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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3.3KFramesHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
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3.0KFramesOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
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3.0KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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5.1KFramesHow We Are Wowing Patients with Fast, Convenient Eyewear
Finishing technology that changes your patient service & profitability.
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5.2KFramesWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
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3.7KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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9.0KFramesHow I Created an Optical that Averages 3 $500+ Purchases Per Patient Annually
An optical shop that generates a high profit from a low volume of patients.
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6.8KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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4.8KFrames3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
