The Optometric Minute

Use Technology to Recruit Tech-Savvy Staff

Scot Morris, OD, of Eye Consultants of Colorado, employs online portals like Craig’s List to recruit new employees. In contrast to print ads of old, online recruiting is convenient and cost-effective, and it allows the practice to verify that applicants are tech-savvy enough to have a computer, use the Internet and work with programs and documents. Dr. Morris recommends that you recruit with an eye to the future, when it is critical to communicate via e-mail and social networks like Facebook.

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