By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
A practice resource that could spur great profitability.
A new approach to frame inventory management.
Secret to freeing up massive money from optical inventory.
How to capture sizable sales from women patients and shoppers.
A better way to serve patients & sell eyewear.
Optical sales changes that make a powerful impact.
Ideas to help your optical sales blast off--and stay on top.
Tracking metrics to increase sales in the optical & become more profitable.
How one OD found a better way to manage frame inventory.
The latest--worrisome--numbers on U.S. optical sales.
Tips for building the optical team you need.
Strategy to capture optical sales you thought were lost.
Ensuring you're sending the right message to patients.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
Guidance on how best to prescribe from the chair.
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
Learn when to go hard, and when soft, in selling eyewear.
Your patients want good eye health, vision & to look good, too.
How to beat the Warby Parkers & Hubbles of the world.