All sales Articles
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364Contact LensesSupport vs. Sell To Protect Contact Lens Success, Preserve Revenue
Understanding the value of contact lens fittings and the support your patients need By Maria Sampalis, OD May 14, 2026 Selling contact...
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1.5KFramesCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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4.3KFrom Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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7.7KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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8.5KFramesIn-House Frame Brand: The Optical Partner Facilitating 25% Year-Over-Year Revenue Growth
A new approach to frame inventory management.
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5.8KFramesThe Products & Frame Board Management Approach that Freed Up $200,000
Secret to freeing up massive money from optical inventory.
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4.5KFramesTop 5 Ways to Increase Eyewear Purchases By Women
How to capture sizable sales from women patients and shoppers.
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5.8KMetricsHow Our Practice Boosted Revenue Per Exam 30-40%
A better way to serve patients & sell eyewear.
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4.9KLenses2 Tips from Our Optical Lab Reps Projected to Generate An Additional $30,000+ Yearly
Optical sales changes that make a powerful impact.
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4.3KMetricsThe Most Impactful Optical Metrics My Practice Tracks
Tracking metrics to increase sales in the optical & become more profitable.
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10.2KFrames7 Ways I Manage Frame Board Inventory to Ensure a Profitable Optical
How one OD found a better way to manage frame inventory.
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10.0KStaff ManagementHow to Ensure Your Opticians Keep the Focus on the Patient
Tips for building the optical team you need.
