Start your 2026 reading list with these business books for your practice By Vittorio Mena, OD, MS As a sports vision optometrist,...
Define your vision: the first step in developing a CEO mindset By Nick Lillie, OD Nov. 3, 2025 COLD START TO CEO...
What the best companies can teach practice owners By Vittorio Mena, OD, MS As we head into another school year, I’ve been...
The power of practice post-mortems By Bethany Fishbein, OD Sept. 10, 2025 We deal with issues in our practices every day that...
Tips for avoiding sexual harassment in your practice.
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
Defining your practice culture—as you want it to be defined By Bethany Fishbein, OD August 13, 2025 Hopefully, by the time you...
Creating a practice you can step away from.
Getting to really know each of your team members.
Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...
Making it a win-win By Bethany Fishbein, OD April 9, 2025 Leadership is full of tough decisions, and sometimes that means taking...
Uncovering hidden insights through honest feedback.
Employee termination best practices.
Mindset and leadership perception By Bethany Fishbein, OD Feb. 12, 2025 A few months ago, I wrote about FLOWN. It’s still one...
Journey to sustainable success in optometry By Laurie Sorrenson, OD, FAAO Feb. 5, 2025 We’ve all heard it before when it comes...
Books with tips for year-round profitability and happiness.
Professional development through book reviews.
Optimizing the athletic mindset in optometry practices
Building your business with innovative ideas from outside the industry.
How to be accountable for everything that happens in your office.
Developing a CEO mentality that takes your practice to the next level.
One trait, more than any other, that leads to success in business, including practice leadership. By Laurie Sorrenson, OD, FAAO Oct. 18,...
Lessons for your practice from the "winningest" coach in college basketball.
Leadership solutions to provide better care & grow your practice.
Leading your team to provide better care & help you generate profitability.
Managing leadership challenges to better serve patients & become more profitable.
Why I am a "chief vision officer," and not a "president" or "CEO."