New This Week
Importance of Doctor-Driven Dispensing
Peter Kehoe, OD, of Kehoe Eye Care in Galesburg, Ill., prescribes eyeglasses to patients in the exam room just as he would prescribe a medication. At the end of each exam he presents a “patient summary” outlining the patient’s eye health and visual needs and the treatment plan he recommends. The optician is summoned to the exam to also hear the patient summary and guide the patient to the dispensary, where the optician reviews the doctor’s recommendations. >>READ MORE>>
Co-Management
Treat Ocular Conditions with Specialty Contact Lenses
By Amir Khoshnevis, OD
Specialty contact lenses can help to improve vision for patients with eye conditions such as kerataconus, cornea ectasia and post-surgical corneas. Co-managing these conditions with MDs can take you down new avenues in patient care. >>READ MORE>>
Staff Management
Reduce Legal Risk With Well-Trained Front-Line Staff
By Pamela Miller, OD, JD
Your front desk staff can be an essential bridge between you and your patients–or they can put you at risk of a lawsuit. Training these employees well will improve patient care and limit your liability. >>READ MORE>>
Practice Management
Put in Place the Organization You Need to Implement Goals
By Arthur Geary
Once you have identified the practice goals you want to achieve and have put the right leadership and culture in place, it is up to you as practice CEO to tie all of these elements together to execute your plans. >>READ MORE>>
ROB Fast Fact
Most Consumers View Eyeglasses as “Medical Necessity”
Some 86.5 percent of the consumers who purchased and regularly wear Rx eyeglasses see them as a medical necessity only, according to the Vision Council’s 2011 Fashion vs. Function Report. Some 13.5 percent of wearers view eyeglasses as being both a medical necessity and a fashion item, while 2.3 percent view eyeglasses as primarily a fashion accessory.
In Brief
Do Your Patients Know How to Keep Their Eyes Safe While Playing Sports?
September has been named Sports and Eye Health Safety month by Prevent Blindness America. Every year, more than 40,000 athletes suffer an eye injury while playing sports. And, every 13 minutes, an emergency room in the United States treats a sports-related eye injury. You have the opportunity to teach your patients to protect their vision while playing sports by wearing the proper eye protection. >>READ MORE>>
Essilor and Airwear Declare it “Four Eyes Pride Week”
Airwear lenses, Essilor’s brand of light, environmentally friendly polycarbonate lenses, is declaring this week “Four Eyes Pride Week,” to encourage consumers to wear their eyeglasses with pride. To kick off the celebration, Essilor and Airwear have partnered with iconic artist and healthy vision advocate Mary Engelbreit to ask fans to change their Facebook profile picture during the week to one of themselves wearing eyeglasses. >>READ MORE>>
ROB Poll: Managing Staff Most Challenging
Some 61 percent of Review of Optometric Business readers say managing staff is the most challenging part of their work as an OD. Thirty-three percent find staying on time most challenging, while 6 percent say prescribing multiple pairs of eyeglasses is their greatest challenge.
