New This Week
Prescribe to the Patient’s Passions
Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle activities–then take 30-90 seconds to prescribe and describe brand-specific products to meet their active needs. Make sure your patient gets the best. >>READ MORE>>
Practice Metrics
Use EHR to Track Key Performance Benchmarks
By Gary Gerber, OD, and Steve Sunder, Director of Sales, Uprise
EHR systems can simplify the critical task of measuring practice performance in order to improve it. >>READ MORE>>
Ophthalmic Lenses
Sports Vision Niche: Create a Dynamic Practice-Builder
By Thuy-Lan Nguyen, OD
Differentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.
>>READ MORE>>
Managed Care
Pre-Certify Patient Insurance: Eliminate the Bottlenecks
By April L. Jasper, OD, FAAO
Confirming insurance information prior to the exam eliminates bottlenecks and promotes good workflow—a key to profitability. >>READ MORE>>
ROB Fast Fact
How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?
Complete new eyewear may be a hard sell, findings from The Vision Council’s September 2014 Consumer Barometer report suggest. Just 9.4 percent of respondents say they are “extremely likely” to buy a complete new pair of prescription eyewear in the next six months; 15.4 percent say they are “very likely” to buy complete Rx eyewear, while 23.1 percent say they “might or might not” make such a purchase. Twenty-five percent say they will “probably not” make a purchase of complete new Rx eyewear, and 27.1 percent say they will “definitely not.”
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about the benefits of new prescription eyewear.
In Brief
Alcon Launches Online Guide to Clinical Contact Lens Management
Alcon has launched a web-based Guide to Clinical Contact Lens Management for contact lens practitioners. The guide is available on myalcon.com and provides a compact summary of signs, symptoms and management options of a broad range of anterior segment and contact lens-related conditions.
>>READ MORE>>
New: Shamir Duo in Rudy Project’s ImpactX
Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I sell advanced spectacle lens technology?Educating patients on the benefits of lens treatments such as AR and polarized sun protection is essential. Here is how three ROB contributors explain to patients the benefits of the eyewear they prescribe.
…Practice Solution
- Talk Performance in Presenting AR
- Optical Sales Booster: Talk Benefits, Not Features
- Discuss Sports and Discover Needs, Increase Revenues
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
