New This Week
Tell Employees What is Expected
Evan Kestenbaum, MBA, Chief Information Officer for GPN, producer of “The Edge,” says that employees turn in a superior performance when you present them with clear goals–then conduct regular performance assessments to keep them on target. >>READ MORE>>
Medical Eyecare
Market Your Medical Eyecare Services
By Maria Sampalis, OD
Let patients know you’re the doctor to see for an eye emergency or condition. Then your patients will dial your number when a need arises. >>READ MORE>>
Doctor-Patient Relations
Personalize the Patient Experience with Individualized Care
By Mary E. Boname, OD, FAAO
Differentiate your practice by providing every patient in your office with individualized care. >>READ MORE>>
Office Environment
Disaster Recovery: Minimize Practice Damage and Hasten Recovery
By Peter J. Cass, OD
Prepare for natural disasters–and respond efficiently–to minimize damage to the practice while remaining HIPAA compliant.
>>READ MORE>>
SPONSORED CONTENT
CLEAR CARE: Clearly the Choice for Comfortable Long-Term Wear
CLEAR CARE can give your patients an advantage in staying comfortably–and safely–in their contacts for a longer period of time, reducing costly contact lens dropouts.
>>READ MORE>>
ROB Fast Fact
What Kinds of Vision Correction Do Children Mostly Use?
You may have an opportunity to put more children into contact lenses and protective eyewear, findings from The Vision Council’s VisionWatch 2014 Parent Child Vision Care Report suggest. The 3,367 parents surveyed reported an aggregate total of 5,768 children under the age of 18 living at home. Approximately 20.6 percent of those children regularly wear Rx eyeglasses while 4.7 percent wear Rx contact lenses (mostly older children over the age of 14), indicating that about one-fourth of all children wear some type of prescription eyewear.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating parents about the advantages of contact lenses for children.
In Brief
Alcon Announces Think About Your Eyes Partnership
Alcon announced its support for the Think About Your Eyes public awareness campaign. This national campaign, presented by the Vision Council and the American Optometric Association, is designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam.
>>READ MORE>>
Transitions Optical Roundtable Paper: Improving the Eye Health of Culturally Diverse Populations
Participants of a recent Transitions Optical roundtable agreed that there is a great need for eyecare professionals to collaborate with general health professionals, and health-based community and cultural organizations, to promote eye health education and provide eyecare across diverse populations. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I sell advanced spectacle lens technology?Educating patients on the benefits of lens treatments such as AR and polarized sun protection is essential. Here is how three ROB contributors explain to patients the benefits of the eyewear they prescribe.
…Practice Solution
- Talk Performance in Presenting AR
- Optical Sales Booster: Talk Benefits, Not Features
- Discuss Sports and Discover Needs, Increase Revenues
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
