New This Week
Listen to Patient Needs to Provide the Best Vision Treatment Plan
Joel Kestenbaum, OD, of Optix Family Eyecare Center in Plainview, NY, believes that listening to patient needs and identifying the best treatment plan is paramount in every patient visit. It also is critical for the doctor to communicate exam results and recommendations to the optical dispensary staff in an informed hand-off. This process provides patients with the best choices from a full range of vision treatment options. >>READ MORE >>
Coding & Billing
Treat for Eye Health–and Code for Profitability
By Eric Botts, OD
Make treatment of glaucoma a practice-builder by successfully addressing patient eye health needs and using the appropriate insurance coding. >>READ MORE>>
Staff Management
10 Common Interview Blunders that Hiring Managers Make
By Daniel Abramson, CTS
A poor hiring decision can be very costly to a small business like an optometric practice. Here are 10 common interview blunders made by hiring managers. >>READ MORE>>
Contact Lenses
Boost Annual CL Supply Sales with Convenience and Value
By D. Penn Moody, OD
Providing patients with an easy way to re-order contact lenses, plus rebate incentives and tiered pricing, increases sales of annual contact lens supplies. >>READ MORE>>
ROB Fast Fact
What is Most Important to Patients About Your Office?
When asked about what is most important in the eye doctor’s office, 89.2 percent said that it is very or somewhat important that the doctor’s office utilize the latest technology and instrumentation, according to Jobson Optical Research’s The Waiting Game report. Hours of operation came in next with 61 percent of respondents saying that weekday hours (before 9 am or after 5 pm) are very or somewhat important and 56.1 percent saying that weekend hours are very or somewhat important.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on creating an office that best suits your patient’s needs and exceeds their expectations.
In Brief
Transitions Optical Launches Sightseeing Tour to Educate Public
Transitions Optical officially kicked off its nationwide Sightseeing City Tour in Miami at the Great Taste of the Grove Food and Wine Festival in April and is back on the road to educate more consumers about the role vision plays in enjoying life’s experiences–and the importance of proper eye care and eyewear to see their best. >>READ MORE>>
Educational Podcast on Ocular Allergies Available for Your Patients
On the new edition of the podcast Healthy Vision with Dr. Val Jones, Paul Karpecki, OD, FAAO, an authority on eye allergies, joins Dr. Val to talk about how to identify, treat and manage eye symptoms from seasonal and indoor allergies. >>READ MORE>>
ROB Poll Results
Readers Cite Top Staffing Challenge: Maintaining Superior Performance
Asked about their greatest staff challenge, 57 percent of ROB readers say maintaining superior employee performance is their greatest staffing challenge. Thirty-three percent say educating and training staff is most challenging while five percent say recruitment is most challenging. Another five percent say retaining employees is most difficult.
