New This Week
Displaying Data Provides the Big Picture–to You and Your Patient
Mike Rothschild, OD, of West Georgia Eye Care in Carrollton, Ga., displays the data collected in a comprehensive eye exam on a big screen TV in the exam room. Viewing multiple images from a fundus camera, OCT and visual field analyzer provides him with the “big picture” that helps to determine the best treatment plan for a patient. Showing that big picture to patients drives home the importance of continuing care.
>>READ MORE>>
Contact Lenses
Command Premium Fees for Corneal Refractive Therapy
By Brian Chou, OD, FAAO
Providing CRT can free patients from daytime eyewear–and provide you with premium fees for your expertise in this specialty niche. >>READ MORE>>
Finances
Frame Inventory ROI: Track and Measure Proven Worth
By Eric M. White, OD
Maximizing revenues from your optical dispensary requires tracking and measuring the performance of each frame line–then fine-tuning the mix. Here’s how. >>READ MORE>>
Practice Management
Strategic Multitasking: Save Yourself Hours
By Walt West, OD, FAAO
Increase efficiency and profitability with strategic multitasking. By planning ahead, you can make rewarding use of idle moments. >>READ MORE>>
ROB Fast Fact
Consumers Multitask when “Window Shopping” Online for Eyewear
About 42 percent of recent eyewear buyers reported using the internet to complete multiple tasks, according to The Vision Council VisionWatch December 2011 Internet Influence Report. When using the internet to search for eyewear most Americans are usually window shopping online. They are conducting research and activities to help them purchase eyewear in-person at a future date. These consumers are looking for possible brands and styles of eyewear, comparing and benchmarking eyewear prices and examining retail locations where they might eventually make a purchase.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on handling your patients’ use of the internet to shop for eyewear.
First Vision Source Experience Draws 150 Attendees
About 150 Vision Source doctors and staff members from Maryland, Virginia and Washington, D.C., attended the inaugural Vision Source Experience program for 2012. >>READ MORE>>
Complimentary Ocular Allergies Brochure from Vistakon
Vistakon is offering a complimentary educational brochure, Eye Health and Allergies, to provide optometric patients with useful information on how eye allergies occur, common signs and symptoms, and practical advice on how to treat eye allergies. This brochure also includes helpful information about eye allergies and contact lenses, including advice on the benefits of daily disposable contacts. >>READ MORE and Download Free Brochure>>
ROB Poll Results
Where Do You Most Need Additional Help in Your Office? The Optical Shop
Asked where they most need additional help in their office, 35 percent of ROB readers said they most need extra staff in their optical shop. Twenty-nine percent need help at the front desk while 18 percent need greater assistance with insurance processing and another 18 percent need more help in their pre-testing area.
