New This Week
Use EHR to Improve Patient Outcomes
Scott A. Jens, OD, FAAO, co-owner of Isthmus Eye Care in Middleton and Madison, Wis., urges ODs to look beyond the dollar reimbursements and see how converting to electronic health records can improve patient outcomes. EHR creates consistency of record keeping across all healthcare providers and makes it easy to share information, to the benefit of the patient. >>READ MORE>>
Billing & Coding
Effective Billing and Coding Can Generate Otherwise Lost Dollars
By Eric Botts, OD
How much money are you leaving on the table due to inefficient billing and coding? Plug a gaping revenue hole with proven strategies. >>READ MORE>>
Contact Lenses
Increase Sales of Contact Lens Annual Supplies
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
Increasing sales of annual supplies of contact lenses is a key to practice profitability. Here are implementation steps to send contact lens patients home with a year’s supply of contact lenses—and bring them back on time for their annual visit. >>READ MORE>>
Staff Management
Safeguard Your Practice with Employee Background Checks
By Daniel Abramson, CTS
Putting prospective employees through a professional background check costs less than $50 per person. For that minimal spend, you have the security of knowing you are not hiring someone with a criminal record. >>READ MORE>>
ROB Fast Fact
Most Important to Your Patient’s Comfort in Your Waiting Room?
Some 59.3 percent of patients say a friendly receptionist is “very important” to their comfort while in your waiting room, according to Jobson Optical Research’s 2011 Waiting Game report. Another 46.9 percent say a comfortable temperature is very important, while 44.9 percent cite comfortable chairs as very important. Some 25.8 percent find it very important to have reading materials available, while 13.1 percent consider it very important to have a television to watch. Another 11.2 percent say it is very important to have a children’s play area; 8.5 percent think modern decor is very important; and 6.6 percent find it very important to have computers to use.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on keeping patients comfortable while they wait for their appointment.
Learn How to Measure Success at Vision Expo East
OD Excellence will sponsor a Free CE opportunity at Vision Expo East on Saturday, March 24, 2012 at 10:30 am. >>READ MORE>>
Eyemaginations Launches Software Update
Eyemaginations, Inc., has announced its latest software update for LUMA, a patient education and marketing software platform for healthcare professionals. LUMA v1.9 features a wide variety of new healthcare topics across a number of medical specialties. The new topics include subjects such as Lid Hygiene, Macular Degeneration and Meibomian Gland Dysfunction. The system also includes commercials and media from vendors such as Alcon, Hoya and Zeiss. >>READ MORE>>
ROB Poll Results
What New Professional Skills Would You Most Like to Acquire? Greater Financial Acumen
Asked about the professional skill they would most like to acquire, 38 percent of ROB readers cited greater financial acumen, while 25 percent would most like improved staff training abilities. Nineteen percent would most like better understanding of optical retail management and another 19 percent most desire clinical skills in an area currently unfamiliar to them.
