New This Week
Principles of Optical Design: Retaining Existing Design Features
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EHR/Software Solutions
Cloud-Based Practice Management & EHR Power: Become a Practice CEO
By Justin Bazan, OD
Cloud-based electronic health records and practice management systems empower ODs to be practice CEOs. Manage with the perspective that comes from being outside the office.
Patient Experience
Summer Patient Flow: Keep It Consistent–and Profitable
Contact Lenses
Multifocal Contact Lenses: Practice Builder
By Joseph S. Madrak, OD
Patients over 40 love their contact lenses, but presbyopia presents visual challenges. Multifocal designs can keep these patients in their contacts and in your practice long-term.
Special Report
2014 Optometric Business Innovators: Patient Experience
Forward-thinking ODs provide fresh ideas that colleagues can apply. Profiled in our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business are honorees in business management, optical and contact lens dispensing, digital media & marketing, the patient experience and influencers. This month: ODs who are innovative in the patient experience. >>READ MORE>>
ROB Fast Fact
Do You Suggest Sports Eyewear to Patients?
Half of independent eyecare providers fail to suggest sports eyewear to patients, according to Jobson Optical Research’s 20/20 Marketpulse 2014 Sport Eyewear report. They instead wait for patients to ask them about it. The percentage of independent ECPs suggesting sports eyewear is down from 2013, when 60.4 percent reported suggesting sports eyewear to their patients.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on learning about your patients’ lifestyle needs and offering sports eyewear.
In Brief
New Transitions Optical Research: ECPs Are Not Meeting Diverse Patient Needs
While the vast majority of eyecare professionals (96 percent) say they serve culturally diverse patients, far too few are taking steps to actively meet their needs, according to new research supported by Transitions Optical. The survey[i], which was conducted in March, revealed that two-thirds of eyecare professionals do not use bilingual or in-language resources; half do not employ a diverse or bilingual staff; and three-fourths do not participate in community outreach activities targeting ethnic populations.
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Williams Group Launches Social Media Group for ECPs
Williams Group has launched wgsocial, a comprehensive social media solution for independently owned optometry practices. Designed to make practices more successful and productive, wgsocial sets up social media profiles, crafts content for various platforms and develops strategies to engage and grow a practice’s web following.
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Challenge –> Solution
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Practice Challenge…
How do I optimize my EHR?You can use your electronic health records to improve patient care and office efficiency. Office protocols, staff training and patient education are needed to use this important new tool to its best advantage. Here is how some doctors are approaching this challenge.
…Practice Solution
- The ROB Electronic Health Resource
- Meaningful Use Stage 2: Action Points to Ready Your Practice
- EHR Mobility: Access EHR on Tablets
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO